Advertising school Universidade de Fortaleza (UNIFOR) in Brazil has come up with an impressive print campaign for CVC, one of Latin America's biggest travel agencies. The ads show logos of Facebook, Twitter, and Instagram as windows through which the viewer can see the Eiffel Tower, the Statue of Christ the Redeemer and the Statue of Liberty respectively. The tagline … [Read more...]
Two Comedy Writers Are Creating Brutally Honest Parodies Of Ads We See Every Day
London-based comedy writers Aaron Gillies and James Menzies create hilariously profane parodies of regular advertisements and share them on a Twitter account titled We Fix Your Adverts. Using Photoshop, they replace (or ‘fix’) the original taglines with their own one-liners that are a marketing team's worst nightmare. Check them out below. … [Read more...]
“Be Like Bill” Memes For Each Type Of Agency Employee
You must have seen those 'Be Like Bill' memes that took over the internet sometime back. We've created a similar series of memes for agency folks. Check them out below. … [Read more...]
Restaurant Ad Asks Musicians To Play For Free, Gets The Most Savage Reply
"If you're good at something, never do it for free." - The Joker (The Dark Knight, 2008). A Vancouver restaurant posted an ad on Craigslist looking for part-time musicians who want to "promote their work and sell their CD" (in other words, play for free). A musician came up with the most awesome reply that'll, pardon the pun, strike a chord with every creative out there. … [Read more...]
“Forget Work” – Clever Travel Agency Ads Use Pie Charts To Show Popular Holiday Destinations
Travel agency Flight Centre's South African division has come up with a witty 5-ad campaign that uses pie charts to show popular holiday destinations. Using a combination of colors, the charts depict famous landmarks in Cairo (pyramids), Dubai (Burj Khalifa), Mauritius (beaches), Sydney (Opera House) and Vienna (Alps). The tagline at the bottom reads "Forget work" followed … [Read more...]
Funny Coffee Mugs That Show The Daily Life Of Agency Employees
Check out these cool coffee mugs from Toronto agency Zulu Alpha Kilo, that illustrate a day in the life of agency employees in different departments. Originally created to launch their internal café, Zulu received a large number of requests from people wanting to buy their own. So by popular demand, they decided to put them up for sale. … [Read more...]
Two Students Made A Johnnie Walker Ad So Powerful, It’s Being Called One Of The Best Ads Ever
Hoping to make it big in the advertising business, film students Daniel Titz and Dorian Lebherz came up with an epic spec ad for Johnnie Walker, with no brief whatsoever. Titled "Dear Brother", the 90 second spot was directed by the creative duo and produced by their school, the Film Academy of Baden-Württemberg in Germany. The film shows two brothers walking along the … [Read more...]
Turn Your Phone Into A Lightsaber With This Mind-Blowing Google Chrome Experiment
Google, in collaboration with Disney, has come up with an epic Chrome Experiment to promote the latest Star Wars movie The Force Awakens. The company launched Lightsaber Escape, a website that lets you use your smartphone as a lightsaber so you can battle Stormtroopers in your computer's browser. It's a cool, engaging experience, even if you aren't a Star Wars fan. Just follow … [Read more...]
Watch This Talented Paper Artist Create An Incredibly Detailed Model Of An Airbus A380
Singapore Airlines roped in American designer and paper artist Luca Iaconi-Stewart to meticulously carve out the interior and exterior of an Airbus A380, for their new campaign titled "No Detail Is Too Small". Over 3,000 hand-cut pieces from 100 manila envelopes were used for this intricately detailed project that took 1,000 hours to complete. The seats were designed at a scale … [Read more...]
His Family Said They Were Too Busy To Visit, So This Lonely Grandfather Did The Unthinkable
To raise awareness of elderly loneliness during the holiday season, German supermarket Edeka and agency Jung Von Matt have come up with the most heartbreaking Christmas ad of the year. Directed by Alex Feil at Tempomedia, the spot shows a lonely grandfather wanting to be with his family during Christmas. Since they're always "too busy" and unable to find time from their hectic … [Read more...]
Tiny Advertising Tales That Sum Up Agency Life In Just 140 Characters
Remember the chaotic environment inside the Stratton Oakmont office in The Wolf of Wall Street? That, multiplied by ten, is what most ad agencies are like. Drawing inspiration from micro-storytellers Terribly Tiny Tales, Mumbai-based agency One September created a series of 'Terribly Tiny Advertising Tales' that give you a glimpse into agency life in 140 characters or … [Read more...]
Skoda’s ‘Bike Stealing Championship’ Is The Funniest Viral Video You’ll See This Year
Bicycle theft is a major problem in Europe, with a bike stolen every five minutes. We Love Cycling, an online magazine by Czech automaker Skoda, wanted to raise awareness and direct cyclists to take necessary measures like buying a good lock, registering their bikes, etc. … [Read more...]
UTEC And Agency FCB Create Plant-Powered Lamps For Peru Villages With No Electricity
Nuevo Saposoa is a small town/village of the Shipibo-Conibo tribe, located in the eastern Amazonian region of Ucayali in Peru. The National Institute of Information and Statistics (INEI) reports that 65% of the population lacks access to electricity. After the flood in March, most of the cables were damaged or destroyed. Students use kerosene lamps which is bad for eyesight and … [Read more...]
Designers & Agencies: Watch How People In Other Industries React When Asked For Free Work
Coffee shops don't let you taste an entire coffee unless you pay for it. Can you consult multiple lawyers for legal advice and then pay only one? Do architects hand over their designs and blueprints unless you hire them? Then why are designers and agencies required to showcase free speculative work ('spec work') as part of the creative bidding process in new business pitches? … [Read more...]
Brilliant Drunk-Driving Ad Uses Optical Illusion To Show How Alcohol Impairs Your Vision
Using a famous optical illusion, McCann Milan has come with an ingenious ad for non-profit organization Exodus Fondazione. Titled 'Reverse Test', the 45-second film shows a miniature road sign behind an empty glass into which water is being poured. As the water level rises, the arrow on the road sign changes direction from right to left. Check it out below. … [Read more...]
IKEA Turned Children’s Drawings Into Real Soft Toys To Raise Money For Charity
As part of its 'Soft Toys for Education' campaign, IKEA donates one dollar/euro for every soft toy sold in participating stores in November and December every year. The donations go to UNICEF, Save the Children and various other educational projects. … [Read more...]
Kit Kat Lists The Names Of Every Single James Bond Girl And Asks Him A Million-Dollar Question
Spectre, the latest bond film, releases today and Kit Kat has come up with a clever poster that lists every single Bond girl in the franchise's 53-year history and ends with the brand's famous tagline framed as a question for 007. Check it out below. … [Read more...]
Fiat Creates Device That Gives Free WiFi In Taxis, But Only If You Buckle Your Seat Belt
Do you wear a seat belt in the back seat? Wearing a seat belt in the rear seat can reduce the risk of death by 75% in case of an accident. But more than 92% of rear seat passengers don't buckle up. Fiat wanted to change this habit. They installed a system that offers free Wi-Fi in taxicabs, but it only works if passengers buckle their seat belts. Check it out below. … [Read more...]
30 Honest Logos Of Famous Companies
What Clif Dickens did to advertising slogans, Viktor Hertz has done to popular brand logos. In a hilarious project titled 'Honest Logos', the Swedish designer shows us what famous company logos would look like if they were brutally honest about their product(s). Some are funny, some brash and some brilliant. Check them out below. … [Read more...]
BMW Takes You On The Road To Great Music In These Clever Ads With Brilliant Art Direction
To celebrate their partnership with the prestigious Teatro alla Scala opera house in Milan, BMW came up with a wonderful three-ad campaign that shows a bird's-eye view of a road that looks like a guitar, a violin and a mandolin. The tagline says "BMW takes you on the road to great music". Check them out below. … [Read more...]
Funny Volkswagen Ads Show How People React Differently To The Same Situation
People have different perspectives and viewpoints to the same situation. Based on this insight, Volkswagen Brazil came up with these clever print ads to promote the 4-zone temperature control on their cars. Click images for higher resolution. … [Read more...]
Vote With Your Butt – Here’s A Genius Idea To Stop People From Littering Cigarettes
UK crowdfunding network Hubbub has come up with an ingenious way to get people to douse their cigarettes without littering the streets of London. The project titled 'Neat Streets' asks people to vote on common debatable topics (eg. Who's better - Messi or Ronaldo) using their cigarette butts. Special containers were created with a question on top and two compartments, one for … [Read more...]
For Writers: Czech Beer Company Creates Typewriter That Pours Beer As You Type
Czech beer brand Staropramen wanted to reach out and encourage people who spend their time enjoying quality experiences such as theatre, jazz music, fine cinema and literature. They connected a typewriter to a draught beer machine and created the ‘TapWriter’, the world’s first type-controlled draught. … [Read more...]
33 Brilliant Ads With Amazing Art Direction
Even the best advertising idea can get ruined if the art direction is not spot on. The design and execution of any campaign is as important as the idea itself. Good art direction makes the message the hero. It makes the consumer think about the product, the brand, and its benefits. Today's post is a compilation of the finest examples of design, illustration, typography, … [Read more...]
This Car Dealer Created A Truck That’ll Scan Your Car And Tell You Its Value On The Spot
More often than not, used car dealers stick to conventional advertising that's as exciting as watching water boil. But Taiwan-based Kagulu just set the benchmark in this category with an impressive digital outdoor stunt. … [Read more...]
Funny Department Store Ad Shows Real-Life Shoplifters Caught Red-Handed
British department store Harvey Nichols has come up with an amusing ad to promote its rewards app. The 90-second video features real CCTV footage of shoplifters caught in the act and trying to escape. Their faces were obscured with funny animations to protect their identity. The tagline at the end says "Love freebies? Get them legally". Check it out below. … [Read more...]
These Cute Illustrated Ads Remind Us To Give Up Our Seats To Pregnant Women
Shanghai-based advertising creative Shiyang He has created a series of cute 3D illustrations that remind us to "stand up for the pregnant". The ads show a pregnant woman with a baby in her womb, standing next to a seated individual with beer and food in their belly. The tagline says "Give up your seat to someone carrying something more important". Check them out below. … [Read more...]
This Heartwarming Stunt By Coke Reminds Us To Never Judge People By Their Appearance
According to a clinical psychology study, it only takes seven seconds for us to judge a person when we first meet them. In Ramadan, the month of goodness, Coca-Cola wanted to remind everyone not to base their opinions on appearances. They conducted a social experiment where they invited six different people to an Iftar (evening meal after the Ramadan fast) in a pitch-dark room … [Read more...]
Babies Show Off Their ‘Pooface’ In This Epic Pampers Ad That’ll Make You Laugh
If you find babies adorable, you're going to love this hilarious Pampers ad from Saatchi & Saatchi London. The 75-second spot shows the facial expressions of ten adorable babies in super slow motion, right when they're about to perform 'number two'. The ad was shot at 400 frames per second by film production company Great Guns and won awards for casting and editing at … [Read more...]
We’re All Guilty Of It, But This Brilliant Video Will Make You Change Your Habit
Here's a powerful PSA by Colgate that addresses a wasteful habit we're all guilty of - leaving the tap on while brushing our teeth. The 30-second spot shows a split screen between a city girl brushing her teeth while checking her phone and an impoverished girl child walking on dry, barren land. Watch the video for more. … [Read more...]
“Don’t Let Colors Run Out When You Need Them” – These Ink Cartridge Ads Are Hilarious
Here's a funny campaign by Ogilvy Colombia for Ecofill Printer Cartridges that won a Gold Lion under the outdoor category at Cannes. The 4-ad series shows different groups of people, inappropriately losing their cyan/magenta/yellow/black (CMYK) clothes with a tagline that says "Don't let colors run out when you need them the most." Check out the ads below. … [Read more...]
This Genius Device Makes It Easier For Elderly And Disabled People To Cross The Road
In Brazil, 3 out of every 10 car run-overs involve elderly people. The Brazilian Ministry of Health reported over 2,700 cases of run-over deaths for elderly people in 2012. The Curitiba City Hall wanted to make the roads safer and more accessible for the elderly and the disabled. … [Read more...]
These Trucks Have Rear Screens That Show Oncoming Traffic So You Can Overtake Safely
In Argentina, one person dies in a traffic accident every hour. 80% of these accidents happen when people are trying to overtake, not surprising for a country with hundreds of one-lane roads. Samsung and agency Leo Burnett wanted to make a difference and came up with a brilliant initiative called 'The Safety Truck'. … [Read more...]
NYC Driver Refused To Move His Taxi, So This Tiny Traffic Cop Lifted It Off The Ground
When Jenni, a meter maid in New York City, came across a rude cab driver who refused to move his car, she decided to teach him a lesson he won't forget. Onlookers were shocked to see Jenni lift the SUV from the front and drop it back on the ground. Watch the video below to know more. … [Read more...]
Here’s A Clever Digital Billboard From Fiat That Helps Drivers Parallel Park
Fiat Germany wanted to show how easy parking can be with the 'parking assistant' feature in their cars. They created an interactive video billboard using custom software and ultrasonic sensors that monitored the parking space. Special assistants (which included a Playboy Bunny) then guided the driver into the spot just like a passenger or a bystander would. Check it out in … [Read more...]
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