Two Students Made A Johnnie Walker Ad So Powerful, It’s Being Called One Of The Best Ads Ever
Hoping to make it big in the advertising business, film students Daniel Titz and Dorian Lebherz came up with an epic spec ad for Johnnie Walker, with no brief whatsoever.
Titled “Dear Brother”, the 90 second spot was directed by the creative duo and produced by their school, the Film Academy of Baden-Württemberg in Germany.
The film shows two brothers walking along the picturesque Isle of Skye in Scotland, their childhood home. They reminisce over their experiences and share some Johnnie Walker. After the first minute, the viewer realises what the journey is all about. The ending is unexpected, emotional and beautiful. Watch below.
Reactions:
1.
I’m a grown man, and I watch this every once in awhile to make sure my tear ducts still work
– @GibsoLesPaulStandard
❤️ 782
2.
Never been so inspired to continue with my alcoholism before.
– @johnnythreefour2902
❤️ 3.5K
3.
Not sure an advert has ever gotten me genuinely teared up before…
– @Jex134
❤️ 732
4.
My younger brother passed away in January. We are taking his ashes to spread them where he wished them to be spread, in a lake. This video hit home. He was my best friend.
– @glendafindley7540
❤️ 749
5.
I work in the advertising and marketing industry and have done so for 30 odd years now. This piece is my gold standard. I’ve shared it dozens of times – to my team, peers, agency relationships, etc. as an example of how powerful advertising can be when done right. It works on so, so many levels. Virtuoso.
– @mikesidders6643
❤️ 112
6.
Lost my brother to COVID. I keep coming back to this video for comfort and solace.
– @Kolohe8241955
❤️ 15
7.
I lost my younger brother ten years ago.I never fully grieved. When I watched this, it touched me deeply. I was able to have an emotional release that had been ten years in coming. Thank you for such a powerful and moving depiction of two brothers sharing memories and love.
– @rickjuhlin799
❤️ 93
8.
Chills. Beautiful stuff, guys. Super Bowl-ready.
– @lekoman
❤️ 538
9.
I don’t have a brother. and this got me wishing I had one more than ever…..
– @AEqabi
❤️ 185
10.
It’s the best commercial I’ve ever seen!
– @brockd8467
❤️ 67
The film has received over 20 million views so far. In an interview with Adweek, Dorian Lebherz said that the objective was to create an emotional film and integrate the brand message of ‘Keep Walking’ into the story.
Dorian & Daniel now work around the world for agencies in the US, UK, Germany, Australia, Canada and more. Their work has won numerous awards at Cannes, Clios, and D&AD.
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