Hoping to make it big in the advertising business, film students Daniel Titz and Dorian Lebherz have come up with an epicad for Johnnie Walker, with no brief whatsoever. Titled “Dear Brother”, the 90 second spot was directed by the creative duo and produced by their school, the Film Academy of Baden-Württemberg in Germany.
The film shows two brothers walking along the picturesque Isle of Skye in Scotland, their childhood home. They reminisce over their experiences and share some Johnnie Walker. After the first minute, the viewer realises what the journey is all about. The ending is unexpected, emotional and beautiful. Watch it below.
The film has received over 3.1 million views in a week. In an interview with Adweek, Dorian Lebherz says that the objective was to create an emotional film and integrate the brand message of ‘Keep Walking’ into the story. They haven’t shown it to the client yet, but after its soaring popularity online, they should expect a call from the team at JW soon. We’ll keep you posted.
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