More often than not, used car dealers stick to conventional advertising that’s as exciting as watching water boil. But Taiwan-based Kagulu just set the benchmark in this category with an impressive digital outdoor stunt.
To demonstrate how quick and transparent their auto price evaluations are, Kagulu created a ‘price scanner’ truck that scanned cars parked or driving next to it and displayed their current sales value within seconds. The truck was fitted with cameras, sensors and a screen that displayed the relevant data to cars passing by. Drivers in Taipei were surprised and amused to see their car valued in real-time, on the go. Check it out in action below.
The agency is Brandsugar, Taiwan. Seen a cooler campaign in this category recently? Share this post and your views in the comments below.