Fiat Germany wanted to show how easy parking can be with the ‘parking assistant’ feature in their cars. They created an interactive video billboard using custom software and ultrasonic sensors that monitored the parking space. Special assistants (which included a Playboy Bunny) then guided the driver into the spot just like a passenger or a bystander would. Check it out in action below.
The agency is Leo Burnett Germany. Seen a better use of ambient media in this genre? Share this post and your views in the comments below.