In today’s world of hyper-branding, some companies are bold enough to ditch the logo entirely, and still be instantly recognizable. These aren’t just ads; they’re masterclasses in brand identity, emotional storytelling, and visual consistency. From the unmistakable golden arches to iconic red cans, these campaigns show that when your branding runs deep, a logo isn’t always … [Read more...]
“70 Years Later The Fire’s Still Burning” – Burger King’s Ingenious Ads Spark A Flame Of Nostalgia
Celebrating 70 years of flame-grilled burgers, Burger King is turning up the heat with a whimsical advertising campaign that's as fiery as its grills. Straight out of Brazil, this fresh twist on advertising, whipped up by Room23, captures hearts with a simple yet profound message: love—and burgers—burn brighter with time. Through captivating visuals that showcase seniors … [Read more...]
These Brilliant Ads By Heinz Show How Loyal Customers Are To Their Ketchup
In today's fast-paced world, patience at a restaurant is a gesture of affection. You endure the wait to be seated, to be served, and for your meal to arrive. And then, to wait some more? Heinz has come up with a campaign highlighting their vital role in this scenario. No matter if you're starving, if your meal is cooling down, or if others at your table have started eating – … [Read more...]
Pepsi Has Found A Hidden Design Flaw In Coke Cans And They’re Trolling Them
Pepsi Max's new "Tastes OK" campaign in Australia is a clever twist on their established "Tastes Better" messaging, this time putting a spotlight on a subtle detail in the competitor's name that many of us might have overlooked. By focusing on the word "OK" found in Coke's branding on Diet Coke cans, Pepsi Max is inviting consumers to think twice about their beverage choice … [Read more...]
Australian Lamb Deserves “Ad of The Year” For This Commercial
In a stroke of advertising brilliance, Australian Lamb unites diverse generations with a witty and satirical campaign, sparking widespread conversation among all age groups. The centerpiece, a three-minute film titled ‘The Generation Gap,’ humorously delves into the timeless theme of generational differences. Set against a backdrop where Boomers, Millennials, and Gen Z … [Read more...]
Heinz Came Up With A Genius Color Code Hack To Fight Ketchup Fraud
A lot of small restaurants fill their empty Heinz bottles with other ketchup brands. Heinz wanted to do something about this "ketchup fraud". First, they identified the exact Pantone code of their ketchup. Then, they added a border around their label that matched this color code. If the color of the ketchup didn't match the label, the bottle didn't have Heinz in it. If the … [Read more...]
This Milk Packaging Is Genius, I’m Buying 12 Cartons To Get All The Designs
Branding agency Depot has come up with a cool identity and packaging for Bryansk Dairy Plant's Milgrad product line. The milk cartons feature an illustrated blue cat in a variety of playful poses, with each face of the carton offering a new pose. The eye-catching design stands out on the dairy shelf, creating different narratives as users rotate the package. The cat concept … [Read more...]
Hilarious McDonald’s Ads Show How Drunk People Order Food Late Night
So you've had a night on the town and it's time to get some food into your system. You see those familiar golden arches and head to McDonald's to place an order. You walk up the counter, ready to order a burger, fries, and a coke, but "bulga, flies, and a cloak" is what you end up saying in an inebriated state. Based on this funny insight, DDB Aotearoa has come up with a … [Read more...]
KFC Launches ‘ChickenStock’ Image Library For Copycats To Steal Its Photos For Free
KFC is the world's second largest restaurant chain and one of the most recognizable food brands on the planet. Unfortunately, their product photos are also used by counterfeit restaurants who download low-quality images of KFC chicken from Google and use them to sell their chicken. But instead of going after them directly, KFC decided to have some fun with these … [Read more...]
Can You Guess What These Clever Ads Are For?
Agency TBWA\Paris has come up with a witty campaign for McDonald's France, to announce the reopening of their fast-food restaurants across the country. The minimalist ads use pixelated color blocks to remind people of popular menu items, namely The Big Mac, Fries, Cheeseburger, and Filet-o-Fish. The tagline reads "Guess who's back". In yet another bold move, no McDonald's … [Read more...]
McDonald’s Logo Is So Iconic, Only Half Is Enough In These Brilliant Home Delivery Ads
DDB Colombia has come up with an exceptional campaign for McDonald's that uses just half of it's iconic 'Golden Arches' logo to promote their home delivery (McDelivery) service across Latin America. Titled "Good moments don't need to wait", the campaign consists of 5 minimalist outdoor/print ads that feature skylines of Latin American cities with a yellow curve that starts … [Read more...]
McDonald’s Iconic Logo Is So Recognizable, Only Half Is Enough In These Brilliant Home Delivery Ads
Leo Burnett London has come up with an ingenious campaign for McDonald's that uses just half of it's iconic 'Golden Arches' logo to promote their home delivery (McDelivery) service during the COVID-19 lockdown in the UK. Titled "Lights On", the campaign consists of 5 minimalist outdoor/print ads that feature an illustrated yellow curve soaring over rooftops and into the … [Read more...]
Look Closer To See What People Are Actually Kissing In These Brilliant Ads By McDonald’s
McDonald's advertisements usually consist of family-friendly imagery, which is why people were taken by surprise at this steamy Valentine's Day campaign by McDonald's Thailand. The three-ad series features close-up images of a pair of lovers leaning in for a kiss. When you look closely, you realize that one of the faces is actually a McDonald's burger cleverly shaped to look … [Read more...]
Clever Ads By KFC Show How Hot & Spicy Their Chicken Is
Ogilvy Hong Kong won gold at the Cannes Lions and a wood pencil at D&AD for their KFC "Hot & Spicy" print and outdoor ads last year. Now, the agency has followed up their award-winning campaign with a new series of ads that focus on popular TV shows like Game of Thrones. The integrated campaign that includes print, OOH, and social media, features a Game of Thrones … [Read more...]
KFC’s Ads For Their Hot & Spicy Chicken Are Literally Explosive
Ogilvy & Mather has come up with an 'explosive' print and outdoor campaign for KFC's Hot & Spicy Chicken in Hong Kong. The three ad series features a drag race car with exhaust flames, a space shuttle launch, and a background explosion in a Power Rangers film. In all three cases, the flames have been skilfully Photoshopped to look like pieces of KFC's Hot & Spicy … [Read more...]
10 Clever Tricks Used To Make Food Look Delicious In Photos And Ads
Did you know that scoops of mashed potatoes are dyed in different colors and used in ice cream ads because they don't melt during long shoots under hot studio lights? Cereal ads often use glue instead of milk because it doesn't make the cereal soggy. Shaving cream is used instead of whipped cream because it has a consistent thickness and doesn't melt. Top Trending has come … [Read more...]
These 20 Packaging Designs Are The Reason I Have Trust Issues
How many times have you opened a bag of chips just to find it half-empty? The bag deflates faster than a pin-pricked balloon and you realise that 50% of the bag was just air. But that's nothing compared to what some brands do to mislead consumers. Imagine a pizza box that's shows you pepperoni toppings on the visible side, but when you open it, there's no pepperoni on the … [Read more...]
Burger King Brilliantly Explains Net Neutrality By Making People Wait Longer For Whoppers
Net neutrality means that all data on the internet should be treated equally. Your internet service provider (ISP) should not be allowed to block, slow down, or speed up access to a particular website and charge you more for it. The user should be able to browse the content of his choice at the same price and speed. In December 2017, the Federal Communications Commission … [Read more...]
Telecom Company Transforms Human Voices Into Unique Chocolates For Loved Ones
In the last 15 years, voice communication traffic has fallen by approximately 50%, primarily due to the impact of messaging apps. NTT Docomo, Japan's largest mobile phone operator, wanted to remind people of the emotional importance of voice communication in any relationship. … [Read more...]
These Brilliant Recipe Posters By IKEA Make Cooking Easier And Fun
When it comes to cooking, most people are hesitant to try new foods and recipes. IKEA Canada wanted to show people that getting creative in the kitchen can be deliciously simple. To inspire them, IKEA created The IKEA Easy Recipe Series - fill in the blank recipes printed with food safe ink on cooking parchment paper. … [Read more...]
Funny Ads For Digestive Pills Show Food Items As Characters In Troublesome Situations
Agency Dhélet Y&R in Buenos Aires has come up with a cracker of a campaign for Hepachofa Digestive Pills. The 3-ad series imagines food items as characters inside the stomach, that are about to face a troublesome (or should we say gut-wrenching) situation. For example, the first ad shows a 'pizza husband' coming back home from a long day at work, and his 'pizza wife' is in bed … [Read more...]
Dinner Plates Resemble Mobile Devices In These Well-Crafted Ads By Aval Pay App
McCann Colombia has come up with three clever print ads for the Vlip service by Aval Pay app that let's you pay for stuff via your smartphone. The ads show the top view of food items like pasta, steak and Caprese salad inside a plate that's placed on top of a food board in a way that the whole thing resembles a mobile device. The tagline reads "Pay the dinner with your … [Read more...]
Restaurant Ad Asks Musicians To Play For Free, Gets The Most Savage Reply
"If you're good at something, never do it for free." - The Joker (The Dark Knight, 2008). A Vancouver restaurant posted an ad on Craigslist looking for part-time musicians who want to "promote their work and sell their CD" (in other words, play for free). A musician came up with the most awesome reply that'll, pardon the pun, strike a chord with every creative out there. … [Read more...]
Beautiful Typographic Art Created With Food Items
Utah-based designer and lettering artist Becca Clason creates beautiful typographic art using food products and other items. She handles everything from prop styling to art direction, photography and post-production. Her clients include Disney, American Express, Kellog's, Citibank and L'Oréal to name a few. Check out some of her work below. It's the yummiest thing you'll see … [Read more...]
Ads Vs Reality – How They Make Food, Hotels And Models Look Gorgeous
Ever wondered why your McDonald's burger never looks as juicy as the one in the ads? What about hotels that look fabulous in pictures but not quite as much once you're there? It's all about perception vs deception when it comes to advertising. Product photography is as crucial as any other factor in increasing sales - be it clothing, food, hospitality or the technology … [Read more...]
This Brilliant Vending Machine Gives Food To Stray Dogs In Exchange For Plastic Bottles
A Turkish company called Pugedon has introduced a vending machine in Istanbul that accepts plastic bottles for recycling and dispenses food and water for stray dogs in return. That's right, it helps protect the environment as well as provides sustenance to animals. We'd like to use the phrase "killing two birds with one stone", but hey, this is a pro-animal post. Watch … [Read more...]
Lurpak Butter Ad Is Probably The Most Visually Stunning Food Commercial Ever
Lurpak Butter and Wieden + Kennedy London take you on a kitchen adventure like no other in this brilliantly crafted 60-second commercial that'll leave you hungry for more (pun intended). The ad begins with the line "Tonight, as we stand on the edge of possibility, we choose the path less traveled" with Richard Strauss's Thus Spake Zarathustra (from 2001: A Space Odyssey) … [Read more...]
Clever Use Of Instagram To Create ‘Recommended Food’ Menu
People love to upload pictures of their food via Instagram. Based on this insight, Comodo NYC has come up with an "Instagram Menu" that lets guests browse through photos of recommended menu items by using the #ComodoMenu hashtag. … [Read more...]