Leo Burnett London has come up with an ingenious campaign for McDonald's that uses just half of it's iconic 'Golden Arches' logo to promote their home delivery (McDelivery) service during the COVID-19 lockdown in the UK. Titled "Lights On", the campaign consists of 5 minimalist outdoor/print ads that feature an illustrated yellow curve soaring over rooftops and into the … [Read more...]
Look Closer To See What People Are Actually Kissing In These Brilliant Ads By McDonald’s
McDonald's advertisements usually consist of family-friendly imagery, which is why people were taken by surprise at this steamy Valentine's Day campaign by McDonald's Thailand. The three-ad series features close-up images of a pair of lovers leaning in for a kiss. When you look closely, you realize that one of the faces is actually a McDonald's burger cleverly shaped to look … [Read more...]
Clever Ads By KFC Show How Hot & Spicy Their Chicken Is
Ogilvy Hong Kong won gold at the Cannes Lions and a wood pencil at D&AD for their KFC "Hot & Spicy" print and outdoor ads last year. Now, the agency has followed up their award-winning campaign with a new series of ads that focus on popular TV shows like Game of Thrones. The integrated campaign that includes print, OOH, and social media, features a Game of Thrones … [Read more...]
How Hot Is The Art Direction In These Spicy KFC Ads?
Ogilvy & Mather has come up with an 'explosive' print and outdoor campaign for KFC's Hot & Spicy Chicken in Hong Kong. The three ad series features a drag race car with exhaust flames, a space shuttle launch, and a background explosion in a Power Rangers film. In all three cases, the flames have been skilfully Photoshopped to look like pieces of KFC's Hot & Spicy … [Read more...]
10 Clever Tricks Used To Make Food Look Delicious In Photos And Ads
Did you know that scoops of mashed potatoes are dyed in different colors and used in ice cream ads because they don't melt during long shoots under hot studio lights? Cereal ads often use glue instead of milk because it doesn't make the cereal soggy. Shaving cream is used instead of whipped cream because it has a consistent thickness and doesn't melt. Top Trending has come … [Read more...]
20 Reasons Why You Shouldn’t Always Trust Product Packaging
How many times have you opened a bag of chips just to find it half-empty? The bag deflates faster than a pin-pricked balloon and you realise that 50% of the bag was just air. But that's nothing compared to what some brands do to mislead consumers. Imagine a pizza box that's shows you pepperoni toppings on the visible side, but when you open it, there's no pepperoni on the other … [Read more...]
Burger King Brilliantly Explains Net Neutrality By Making People Wait Longer For Whoppers
Net neutrality means that all data on the internet should be treated equally. Your internet service provider (ISP) should not be allowed to block, slow down, or speed up access to a particular website and charge you more for it. The user should be able to browse the content of his choice at the same price and speed. In December 2017, the Federal Communications Commission … [Read more...]
Telecom Company Transforms Human Voices Into Unique Chocolates For Loved Ones
In the last 15 years, voice communication traffic has fallen by approximately 50%, primarily due to the impact of messaging apps. NTT Docomo, Japan's largest mobile phone operator, wanted to remind people of the emotional importance of voice communication in any relationship. … [Read more...]
These Brilliant Recipe Posters By IKEA Make Cooking Easier And Fun
When it comes to cooking, most people are hesitant to try new foods and recipes. IKEA Canada wanted to show people that getting creative in the kitchen can be deliciously simple. To inspire them, IKEA created The IKEA Easy Recipe Series - fill in the blank recipes printed with food safe ink on cooking parchment paper. … [Read more...]
Funny Ads For Digestive Pills Show Food Items As Characters In Troublesome Situations
Agency Dhélet Y&R in Buenos Aires has come up with a cracker of a campaign for Hepachofa Digestive Pills. The 3-ad series imagines food items as characters inside the stomach, that are about to face a troublesome (or should we say gut-wrenching) situation. For example, the first ad shows a 'pizza husband' coming back home from a long day at work, and his 'pizza wife' is in bed … [Read more...]
Dinner Plates Resemble Mobile Devices In These Well-Crafted Ads By Aval Pay App
McCann Colombia has come up with three clever print ads for the Vlip service by Aval Pay app that let's you pay for stuff via your smartphone. The ads show the top view of food items like pasta, steak and Caprese salad inside a plate that's placed on top of a food board in a way that the whole thing resembles a mobile device. The tagline reads "Pay the dinner with your … [Read more...]
A Restaurant Asked Musicians To Play For Free, A Musician Gave Them The Most Savage Reply
"If you're good at something, never do it for free." - The Joker (The Dark Knight, 2008). A Vancouver restaurant posted an ad on Craigslist looking for part-time musicians who want to "promote their work and sell their CD" (in other words, play for free). A musician came up with the most awesome reply that'll, pardon the pun, strike a chord with every creative out there. … [Read more...]
Beautiful Typographic Art Created With Food Items
Utah-based designer and lettering artist Becca Clason creates beautiful typographic art using food products and other items. She handles everything from prop styling to art direction, photography and post-production. Her clients include Disney, American Express, Kellog's, Citibank and L'Oréal to name a few. Check out some of her work below. It's the yummiest thing you'll see … [Read more...]
Ads Vs Reality – How They Make Food, Hotels And Models Look Gorgeous
Ever wondered why your McDonald's burger never looks as juicy as the one in the ads? What about hotels that look fabulous in pictures but not quite as much once you're there? It's all about perception vs deception when it comes to advertising. Product photography is as crucial as any other factor in increasing sales - be it clothing, food, hospitality or the technology … [Read more...]
This Brilliant Vending Machine Gives Food To Stray Dogs In Exchange For Plastic Bottles
A Turkish company called Pugedon has introduced a vending machine in Istanbul that accepts plastic bottles for recycling and dispenses food and water for stray dogs in return. That's right, it helps protect the environment as well as provides sustenance to animals. We'd like to use the phrase "killing two birds with one stone", but hey, this is a pro-animal post. Check it out … [Read more...]
Lurpak Butter Ad Is Probably The Most Visually Stunning Food Commercial Ever
Lurpak Butter and Wieden + Kennedy London take you on a kitchen adventure like no other in this brilliantly crafted 60-second commercial that'll leave you hungry for more (pun intended). The ad begins with the line "Tonight, as we stand on the edge of possibility, we choose the path less traveled" with Richard Strauss's Thus Spake Zarathustra (from 2001: A Space Odyssey) … [Read more...]
Clever Use Of Instagram To Create ‘Recommended Food’ Menu
People love to upload pictures of their food via Instagram. Based on this insight, Comodo NYC has come up with an "Instagram Menu" that lets guests browse through photos of recommended menu items by using the #ComodoMenu hashtag. … [Read more...]
