KFC’s Ads For Their Hot & Spicy Chicken Are Literally Explosive
Ogilvy & Mather has come up with an ‘explosive’ print and outdoor campaign for KFC’s Hot & Spicy Chicken in Hong Kong.
The three ad series features a drag race car with exhaust flames, a space shuttle launch, and a background explosion in a Power Rangers film. In all three cases, the flames have been skilfully Photoshopped to look like pieces of KFC’s Hot & Spicy Chicken. Check out the ads below.
CREDITS
Agency: Ogilvy & Mather Hong Kong
Client: KFC Hong Kong
Chief Creative Officer: Reed Collins
Creative Director / Business Partner: John Koay
Creative Director: Matt Nisbet
Associate Creative Director: Kai Fung Chan
Art Director: John Koay
Photographer, Illustrator, Retoucher: Illusion, Bangkok
Account Manager: Stella Fung
Project Manager: Jennifer To
Excellent idea and execution by O&M Hong Kong and Illusion CGI Studio, Bangkok. Ogilvy won a Gold Clio for the Art Direction on this campaign, in the ‘Print & Out of Home Technique’ medium.
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