Did you know that scoops of mashed potatoes are dyed in different colors and used in ice cream ads because they don’t melt during long shoots under hot studio lights? Cereal ads often use glue instead of milk because it doesn’t make the cereal soggy. Shaving cream is used instead of whipped cream because it has a consistent thickness and doesn’t melt.
Top Trending has come up with an interest video that shares 10 clever tricks advertisers use to make food look delicious. Watch below.
00:33 – Cotton balls for steam
01:21 – Mashed potatoes instead of ice cream
02:22 – Glue instead of milk
03:10 – Shoe polish on grilled steaks
03:52 – Shaving cream instead of whipped cream
04:42 – Deodorant to make fruits shine
05:26 – Wax in sauces
06:15 – Cardboards for cake layering
07:10 – Paper towels to stuff turkeys
07:58 – Motor oil instead of pancake syrup
‘Faking It’ is an interesting project by UK-based art director Sandy Suffield, photographer Dan Matthews, and food stylist Jack Sargeson, that shares behind-the-scenes photos of food photography sets and the props they use. Check it out below.
Share this post with a photographer friend and voice your views in the comments below. ‘Faking It’ images © Sandy Suffield, Dan Matthews, and Jack Sargeson.