Look Closer To See What People Are Actually Kissing In These Brilliant Ads By McDonald’s

McDonald’s advertisements usually consist of family-friendly imagery, which is why people were taken by surprise at this steamy Valentine’s Day campaign by McDonald’s Thailand.

The three-ad series features close-up images of a pair of lovers leaning in for a kiss. When you look closely, you realize that one of the faces is actually a McDonald’s burger cleverly shaped to look like a nose, lips, and chin.

The idea was that whether you’re single or a couple, you can always come and enjoy your favourite burger at McDonald’s on Valentine’s Day. Their global tagline, “I’m lovin’ it” cleverly fits in with the entire campaign. Check out the ads below.

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CREDITS
Client: McThai Co.,Ltd., Bangkok
Agency: TBWA\THAILAND, Bangkok
Production Company: Le Photographe, Bangkok
Production Company: Visionary Bangkok, Bangkok
Chief Creative Officer: Veradis Vinyaratn, TBWA\Thailand
Chief Creative Officer: Gigi Lee, TBWA\Group Malaysia
Chief Creative Officer: Melvin Mangada, TBWA\Santiago Mangada Puno
Executive Creative Director: Chanatthapol Tiensri
Creative Director: Panupak Siripakdee
Associate Creative Director: Kunanun Manusutthipong
Creative Group Head: Ronnapop Chaiyanant
Copywriters: Veradis Vinyaratn, Chanatthapol Tiensri, Ronnapop Chaiyanant
Copywriters: Thananwatch Vipassuwan, Phanisa Wangsuk
Art Directors: Gigi Lee, Melvin Mangada, Panupak Siripakdee
Art Directors: Kunanun Manusutthipong, Dethritt Limsiriphan, Dissapon Sarkorn
Producers: Werawat Rangruktham, Pattaranuch Noimeecharoen

Excellent art direction and post production by agency TBWA Thailand. Share this post with a designer friend (or a McDonald’s fan) and voice your views in the comments below.