Heineken’s Launches ‘Ingite’ – It’s First Interactive Beer Bottle
Some of the coolest innovations we've seen come from beer manufacturers (remember Budweiser's Happy Hour Extender?). This time around it's Heineken that has jumped onto the digital bandwagon by adding a dash of interactive jazz to the drinking experience. … View Post ▸
Clever Marketing – Billboard Turned Into Insect Trap For Bug Spray Ad
Everyone loves spring. So do flies, mosquitoes and other annoying insects. Orphea wanted to advertise its powerful insect repellant in an effective manner and Publicis (Italy) came to the rescue. … View Post ▸
If Fonts Could Speak – Uniball’s Cool New Campaign
Ever received an appointment letter typed in Comic Sans? Or a formal dinner typed in Papyrus? Most of us have definitely come across ugly government websites, letters and documents that screw up on fonts big time. So what is it like for the reader? … View Post ▸
Smitten By The Cool Graphics And Slick Interfaces In OBLIVION? Here Are The Best Bits
Wether you liked the film or not, you would have surely been impressed by the incredibly slick graphics and user-interface elements that proved to be a visual delight for general audiences and design-lovers alike. GMUNK and his GFX team are the ones behind these brilliant UIs & displays. Quite an 'effective team' we have to admit :). Check out the … View Post ▸
WiFi Poster – Movie Advertising For The SmartPhone Generation
Here's another one of those simple but effective ideas you wish you'd thought of. Based on the insight that traditional movie posters have little impact on the tech-savy generation, Cheil Worlwide created 'WiFi posters' for their client CJ Entertainment in South Korea. … View Post ▸
Durex Fundawear Lets You ‘Touch’ Your Partner Over The Internet
Long-distance lovers, your prayers have been answered. Durex has come up with an innovative new technology that'll set your long-distance love life on fire! Labeled 'Fundawear', this revolutionary wearable tech lets you 'touch' your partner over the internet via a smartphone app. … View Post ▸
A Young Mother Raps About The Challenges Of Motherhood In This Hilarious Ad From Fiat
As per market research, the Fiat 500 is adored by the majority of the female population, specially young mothers. Keeping their target audience in mind, Fiat UK launched a new commercial for the 500L, featuring a mother of three rapping about the challenges she faces on a daily basis. It's funny, insightful and has received over 4.6 million views so far. … View Post ▸
Microsoft Shows How Easy It Is To Use Windows, With Clever ‘Little’ Marketing Stunt
When it comes to advertising, more often than not, it's the simple ideas that make you smile. Be it a TV commercial, an outdoor promo or an interactive ad. Here's another addition to that list. … View Post ▸
Why Waste Paper On Wrapping Presents When You Can “Give Naked”?
During the holiday season, American households produce 25% more waste sending an extra 5 million tons of garbage to their landfills mostly due to wrapping paper. More than 30 million trees are cut each year to meet gift-wrapping requirements. If we all reuse paper for just 3 presents, enough paper can be saved to cover 45,000 football fields. … View Post ▸
Zero Budget Marketing – Clever Billboard Concept Turned Into Buzzing Viral Video
This is one of those zero-cost viral ideas you wish you'd thought of. Miele is a German manufacturer of high-end domestic appliances. To promote the “monster suction” of their new Miele S8 vacuum cleaner, they created an online video showing a cleverly placed billboard (digitally inserted) on top of a well-known tunnel in Slovakia. They morphed the entry of … View Post ▸
Funny Video Explains History Of The Internet And The Importance Of DNS
Check out this cool video-infographic that's actually a promo for a DNS service provider. It's a refreshingly different approach to explaining technology, is fun to watch and gets the message across for the advertiser. … View Post ▸
Gigapixel Panorama Photography – How It’s Done And 22 Incredible Images
Ever wondered how those jaw-droppingly high-resolution panoramas of landscapes, architecture and space are created? This simple yet informative video explains the technology and methodology behind gigapixel photography. … View Post ▸
The World’s First 3D Printing Photo Booth
‘Omote’ and ‘Shashin Kan’ are Japanese for ‘front’ and ‘photo-booth’ respectively. No, this isn’t a language training exercise. Just some info you might be interested in after we tell you that Japanese creative agency PARTY has created the world’s first 3D printing booth called OMOTE 3D SHASHIN KAN. … View Post ▸
Responsive Web Design – Clever Tips and Simple Techniques
Check out this handy presentation by Vitaly Friedman, Editor-in-Chief of Smashing Magazine. He shares simple and effective responsive web design tips, tricks, and techniques that designers should know before starting work on their next web project. … View Post ▸
10 Amazing Landscape Photos That Are Actually Small Scale Models
New Jersey-based diorama artist Matthew Albanese creates fascinating landscape photos out of meticulously detailed small scale models. Clever photography techniques involving scale, depth of field and lighting combined with innovative use of various materials help create these breathtaking images. … View Post ▸
Ogilvy Targets Piracy Websites To Recruit Web Designer
Based on the insight that most designers are looking for pirated alternatives to expensive design software, Ogilvy Brussels recently recruited a web designer through a piracy website. … View Post ▸
A Super Handy Guide To Creating Better Workflows For Responsive Web Design
If you're a web designer whose just designing static Photoshop comps in today's multi-display environment you might as well set-up your office up at the local history museum. … View Post ▸
Out Of Original Ideas? Not To Worry – Use Social Media
Check out this hilariously satirical video that explains how to make social media marketing even more effective - by not putting any effort into it at all. … View Post ▸
50 Years After Her Death, Marilyn Monroe Is The Face Of Chanel’s Sexy New Ad Campaign
What did Marilyn Monroe wear to bed? - With over 750,000 YouTube views in less than a week, Chanel's new commercial answers the question. The legendary bombshell is still helping Chanel make the big bucks 60 years after a Marie Claire interviewer asked her what she wore to bed, to which she promptly replied - "Chanel No.5" - an answer that established the … View Post ▸
Aussie Metro’s “Dumb Ways To Die” Video Gets 14 Million YouTube Views In One Week
A dark humour video from Metro Trains Melbourne is burning up the viral charts since it was uploaded last week. … View Post ▸
20 Creative Ways To Reuse Old Stuff
Check out these 20 clever ways to reuse, repurpose and upcycle your old stuff lying around the house. Apart from adding utility some of them even look cooler than the original product. These days plenty of cafes and bars style their interiors this way using grungy products upcycled in an aesthetically creative manner. … View Post ▸
Here’s The Best Time Of The Day To Send Emails For Maximum Opens And Clicks
This handy infographic answers one of the most crucial questions for marketeers - what time of the day should e-mails be sent to ensure highest open rates and click-throughs? … View Post ▸
This Amazing Clock Uses 24 Perfectly Synchronized Small Clocks To Tell The Time
Swedish design studio Humans Since 1982 have created this beautiful piece of engineering that uses 24 analogue clocks perfectly synchronized and choreographed to form one awesome digital clock. The ClockClock 24 uses six clocks to make up a number with each of them displaying either one of its corners or one of its sides. The choreography is exceptional, … View Post ▸
These Designers Turned Idiotic Client Feedback Into Funny Posters For Charity
Led by graphic designers Mark Shanley and Paddy Treacy, the Irish creative community collated all the nonsensical client feedback they’ve received over the years and created these super-funny posters for charity. Designers, illustrators, animators and advertising creatives came together for this noble cause and exhibited their posters at The Little Green … View Post ▸
Hilarious ‘Buyral’ Video from Toronto Ad Agency Pokes Fun At Viral Videos
A viral video....that makes fun of viral videos...has gone viral :). Toronto ad agency john st., is known for its satirical and funny experiments. Their latest upload is this super-funny video called 'BUYRAL - Professional Clicking' which claims to have found the solution to what all marketeers want from their videos - virality. Check it out. … View Post ▸
Things That Drive Creative People Nuts
We all have phobias - spiders, heights, clowns - but creative types see things differently. Their fears stem from stretched type, bad packaging, internet outages and hovering bosses. … View Post ▸
Clever Use Of Instagram To Create ‘Recommended Food’ Menu
People love to upload pictures of their food via Instagram. Based on this insight, Comodo NYC has come up with an "Instagram Menu" that lets guests browse through photos of recommended menu items by using the #ComodoMenu hashtag. … View Post ▸
Did Apple Actually Invent Anything? (Infographic)
Don't get us wrong. We at DS love Apple. The team here owns almost all the Apple products available out there. But half knowledge is dangerous and it's important to separate the facts from the hype. … View Post ▸
Is Red Bull’s Space Jump The Best Marketing Stunt Of All Time?
Felix Baumgartner's record shattering 24-mile (38.6 km) space jump has put the Austrian skydiver into the history books and Red Bull's Stratos event into every marketing archive on the planet. … View Post ▸
25 Jaw-dropping Images You Won’t Believe Weren’t Photoshopped. Specially Number 18.
A picture is worth a thousand words. But when Adobe released Photoshop 1.0 in Feb '90, they gave us a tool to tweak the story as and when required, turning us all into doubting Thomases everytime we came across a surreal piece of photography. To be honest, we cross-checked the authenticity of these 25 images because they seemed too crazy to be true. The … View Post ▸
8 Design Blunders That’ll Make People Leave Your Website
Visitors come. Visitors go. Some leave quicker coz of the reasons below. … View Post ▸
AMREF Uses Pinterest To Help 13-Year-Old African Mother Share Her Story
The African Medical Research Foundation (AMREF) along with BBH London has put Pinterest to good use by highlighting the plight of (extremely) young African mothers. … View Post ▸
What Would You Do With Your Life If Money Didn’t Exist?
Alan Watts (1915 – 1973) was a British philosopher best known for popularizing Eastern philosophy for Western audiences. This is one of his most inspirational lectures, visually complemented by an elegant video mashup with Ludovico Einaudi's 'Divenire' playing in the background. A must watch. … View Post ▸
This Is How The Account Guys Catch Creatives Trying To Leave Early On A Friday
If you've ever worked in the creative department of an ad agency and wanted to leave early on Friday, you'll identify with this video. … View Post ▸
The Evolution Of Digital Advertising [INFOGRAPHIC]
From static display ads to engaging interactive formats with dynamic messaging and video, digital advertising has evolved at a rapid pace over the past 25 years. Here's a look back at the key milestones that shaped the industry. … View Post ▸