Clever Hyundai Ads Make Objects Disappear When You Move Closer To The Screen
The 'No Zones' sensor on the new Hyundai Elantra detects oncoming traffic in your blind spots and alerts you accordingly. To promote this feature, Ukrainian agency Tabasco has come up with a brilliant campaign that shows how blind spots affect your vision while driving. … View Post ▸
Amazing Illustrations That Use Negative Space Brilliantly
In art, negative space is the background space around the main object of an image. In a two-tone image (eg. black and white), the object is usually depicted in a darker color (black) than the background (white), thereby forming a silhouette. Sometimes, the tones are reversed and white is used to fill the silhouette (refer Coke examples below). When an artist … View Post ▸
16 Tips For Better Brainstorming Sessions
The best ideas come from great minds working together. But group brainstormings can be tricky. Senior members can end up dominating. People can be wary of contributing due to lack of involvement or fear of rejection. Every year, more than $37 billion is spent on unproductive meetings according to research compiled by online meeting service provider Fuze. … View Post ▸
IKEA Comes Up With A Brilliant Way To Show How Affordable Their Products Are
Memac Ogilvy & Mather, UAE, has come up with a brilliant campaign for IKEA Saudi Arabia that shows how affordable their products are. The ads show cropped images of IKEA furniture on everyday items like coffee cups, toothpaste tubes, pizza boxes, etc. When the items are placed next to each other, the image of the furniture is completed (like a jigsaw … View Post ▸
27 Clever In-Store Ads That Use Creativity, Not Money
Guerrilla marketing is an advertising strategy that uses unconventional methods to promote products and services at minimal cost. It involves coming up with unique, innovative ideas to grasp the attention of consumers on a personal and memorable level. … View Post ▸
LOL: What Common Advertising Terms Actually Mean
You hear them all the time in meetings and brainstormings but what do buzzwords like viral, deck, bandwidth, status, concepting, etc. actually mean? YouTube channel Advertising Dictionary answers the question(s) in these videos below. … View Post ▸
16 Clever Typographic Movie Titles
Istanbul-based digital creative Ali Erkurt has created a series of typographic movie titles that subtly hint at the plot or the central elements of the films. So, the 'w' in Jaws looks like the teeth of a shark, the 'i' in Matrix is replaced with the number 1 (the chosen one), the 'o' in Indiana Jones looks like his whip, and so on. Check them out below. … View Post ▸
Art Director Creates Memes That Show What A Designer’s Life Is Really Like
Using the famous 'crying girl' meme, Utah-based art director Matt Warren has created a series of memes that highlight the everyday struggles of designers. From Photoshop tools to plain ol' client stupidity, Matt has covered some relatable topics that every designer will identify with. Check them out below. … View Post ▸
How Cool Is This Life-Size Sand Sculpture Of An Elephant Playing Chess With A Mouse?
Renowned sculptor Ray Villafane and artist Sue Beatrice created this incredible 9-foot tall sand sculpture of an elephant playing chess with a field mouse, at the Sanderson Lincoln Pavilion in Carefree, Arizona. The elephant's name is Chessie Trunkston and the mouse is Hershel Higginbottom. The sculpture is on display till August, so if you’re in the area by … View Post ▸
Designer Shares 10 Lessons He Learnt From Working In An Agency
Agency life is not for everyone. The fast-paced, deadline-driven environment saps your creative juices faster than you can say "brand positioning". You do however learn a lot - like how to go three days without a shower, how to claim free meals by billing them to the client, etc. It's definitely an experience that every creative should go through before … View Post ▸
10 GIF Memes Only Graphic Designers Will Understand
The best part about being a member of the creative tribe is that we can relate to one another, no matter which part of the globe we're in. It's not just our passion for creativity, our quirks, and our intolerance for mediocrity that bind us. It's because we all have that one annoying ass client from hell. … View Post ▸
These Dog Food Ads Are The Funniest Thing You’ll See Today
Rio agency DM9DDB has come up with a hilarious television + online campaign for Brazilian dog food brand Special Dog. The three films show dog owners indulging in weird, obnoxious acts which their dogs happen to see. The expressions of the canines (especially the pug) are priceless and the background music adds to the hilarity. The tagline reads "He knows … View Post ▸
Copywriter vs. Art Director vs. Developer – 11 Clever Posters That Show The Differences
After someone sent Imgur user PickAndWhammy a link to our post on Copywriters vs. Art Directors, he decided to add a third panel to the illustrations - that of a developer. The result is pure awesomeness. Check it out below. … View Post ▸
What Logos Of Famous Companies Looked Like When They First Started Out
The logos of brands like Apple and IBM are iconic now, but when most of these companies started out, their logos were awkward, clip-arty and looked like they had been designed by amateurs on a budget. With time, they shed their extra weight and evolved into aesthetically pleasant shapes thanks to legendary artists like Paul Rand who were masters of brand … View Post ▸
25 Incredible Sculptures That Defy Gravity
"Art is not what you see, but what you make others see," said legendary French artist and sculptor Edgar Degas (1834 - 1917). To create a successful illusion, an artist has to take into account the cues that people use to make sense of the world and manipulate the brain's tendencies to make assumptions about its surroundings. … View Post ▸
28 Creative Tea Bag Designs For Tea Lovers
Which is the world's most widely consumed drink after water? It's not coffee or Coke. It's tea. And we're not surprised. Not only is it healthier and cheaper than coffee but also predates it by about 3000 years. It even keeps Mother Earth happy by leaving a smaller carbon footprint and wasting fewer resources in trade. … View Post ▸
Color Palettes From Famous Movies Show How Colors Set The Mood Of A Film
Color sets the tone and mood of a film before any of the actors have even uttered a word. Directors Lilly and Lana Wachowski used a green tint in The Matrix (1999) to create a mood palette that was suggestive of the early monochrome computer monitors. Yellow was used in Kill Bill (2003) to depict Uma Thurman’s character’s madness and instability. Romantic … View Post ▸
Brilliant Campaign From Getty Images Shows Famous Faces Made Entirely Out Of Stock Photos
Brazilian agency AlmapBBDO has come up with a gem of a campaign called "Endless Possibilities" for stock image site Getty Images. Consisting of four print ads and a video, the campaign shows the collaged faces of Prince Charles, the Dalai Lama, Pope Francis and Angela Merkel made entirely out of creative images available on the site (no editorial images). … View Post ▸
Designer Challenges Himself To Create 30 Animal Logos In 30 Days Using The Golden Ratio
Ukranian designer Andriy Yurchenko took on a 30-day logo challenge to create one animal logo each day, using the principles of the golden ratio. The Kyiv-based artist specialises in web, UI/UX, and identity design. For this project he used Adobe Illustrator, Photoshop, and experimented with different color schemes to get the desired look. Check it … View Post ▸
27 Beautiful Sci-Fi GIFs That Will Leave You Mesmerized
New York-based artist Carl Burton blends elements of science fiction and surrealism to create stunning monochromatic GIFs/cinemagraphs that have a hypnotic, dream-like feel to them. He uses Cinema 4D, Photoshop and After Effects to create these animated illustrations that are "influenced by nature, architecture, mundane environments and the news," he says. … View Post ▸
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