If you’re looking for a go-to guide for digital strategy, here’s an excellent presentation that provides a comprehensive overview, covers core concepts, tools, deliverables and lots more.
Many thanks to LA-based marketing consultant Bud Caddell for creating this informative tool. Bud’s work has been featured in the NY Times, WSJ, Forbes and Ad Age. 93 slides might seem like a lot, but this presentation is right up there with the best guides on this topic. And it’s free!