Leo Burnett Sydney wanted to raise awareness for climate change and motivate people to switch off their lights for Earth Hour. They came up with a brilliant campaign consisting of three print/outdoor ads that show Australian landscapes on a 1/12 portion of a clock, representing one hour. One half shows diverse bushland, healthy farms and beautiful reefs and the other half shows … [Read more...]
27 Clever In-Store Ads That Use Creativity, Not Money
Guerrilla marketing is an advertising strategy that uses unconventional methods to promote products and services at minimal cost. It involves coming up with unique, innovative ideas to grasp the attention of consumers on a personal and memorable level. … [Read more...]
This Beautiful Sculpture Shows The Inner Child Trapped Inside All Of Us
"Love" is a fascinating art-project by Ukrainian artist Alexander Milov. It demonstrates the outer and inner expression of human nature. The protagonists are a man and a woman sitting in disagreement with their back to each other. Their inner selves are depicted in the form of children trapped inside metal adult bodies, holding their hands out to each other. The sculpture is … [Read more...]
Epic Prank By Heineken Reminds You To Never Let Your Friends Down On Game Night
Mauro, Marco, Federico and Simone are four best friends who always watch the Champions League matches together at Mauro's place. When Simone gets a VIP ticket for Roma vs Real Madrid, he guiltily decides to watch the match at the stadium instead of with his friends. He ignores their calls and takes his seat at the venue. What happens next is pure awesome, watch below. … [Read more...]
Reebok Billboard Gives You A Free Pair Of Sneakers If You Can Run Past it Fast Enough
How fast can you run? Last weekend, Reebok set up a cool billboard in Stockholm with a built-in speed camera that measured how fast pedestrians jogged (or ran) past it. Anyone who ran faster than 17 kilometres per hour (10.56 miles per hour) unlocked a pair of Reebok ZPumps. Watch the stunt in action below. … [Read more...]
Street Artist Transforms Boring Buildings Around The World Into Beautiful Works Of Art
Paris-born street artist and ENSAD graduate Julien Malland, who operates under the moniker Seth Globepainter, travels the world creating culturally inspired street art. His signature style often depicts murals of children surrounded by a spectrum of colors. Malland also collaborates with local artists, learning traditional art from them and exchanging ideas. Check out some of … [Read more...]
Skoda’s ‘Bike Stealing Championship’ Is The Funniest Viral Video You’ll See This Year
Bicycle theft is a major problem in Europe, with a bike stolen every five minutes. We Love Cycling, an online magazine by Czech automaker Skoda, wanted to raise awareness and direct cyclists to take necessary measures like buying a good lock, registering their bikes, etc. … [Read more...]
UTEC And Agency FCB Create Plant-Powered Lamps For Peru Villages With No Electricity
Nuevo Saposoa is a small town/village of the Shipibo-Conibo tribe, located in the eastern Amazonian region of Ucayali in Peru. The National Institute of Information and Statistics (INEI) reports that 65% of the population lacks access to electricity. After the flood in March, most of the cables were damaged or destroyed. Students use kerosene lamps which is bad for eyesight and … [Read more...]
Vote With Your Butt – Here’s A Genius Idea To Stop People From Littering Cigarettes
UK crowdfunding network Hubbub has come up with an ingenious way to get people to douse their cigarettes without littering the streets of London. The project titled 'Neat Streets' asks people to vote on common debatable topics (eg. Who's better - Messi or Ronaldo) using their cigarette butts. Special containers were created with a question on top and two compartments, one for … [Read more...]
For Writers: Czech Beer Company Creates Typewriter That Pours Beer As You Type
Czech beer brand Staropramen wanted to reach out and encourage people who spend their time enjoying quality experiences such as theatre, jazz music, fine cinema and literature. They connected a typewriter to a draught beer machine and created the ‘TapWriter’, the world’s first type-controlled draught. … [Read more...]
This Car Dealer Created A Truck That’ll Scan Your Car And Tell You Its Value On The Spot
More often than not, used car dealers stick to conventional advertising that's as exciting as watching water boil. But Taiwan-based Kagulu just set the benchmark in this category with an impressive digital outdoor stunt. … [Read more...]
This Heartwarming Stunt By Coke Reminds Us To Never Judge People By Their Appearance
According to a clinical psychology study, it only takes seven seconds for us to judge a person when we first meet them. In Ramadan, the month of goodness, Coca-Cola wanted to remind everyone not to base their opinions on appearances. They conducted a social experiment where they invited six different people to an Iftar (evening meal after the Ramadan fast) in a pitch-dark room … [Read more...]
This Genius Device Makes It Easier For Elderly And Disabled People To Cross The Road
In Brazil, 3 out of every 10 car run-overs involve elderly people. The Brazilian Ministry of Health reported over 2,700 cases of run-over deaths for elderly people in 2012. The Curitiba City Hall wanted to make the roads safer and more accessible for the elderly and the disabled. … [Read more...]
These Trucks Have Rear Screens That Show Oncoming Traffic So You Can Overtake Safely
In Argentina, one person dies in a traffic accident every hour. 80% of these accidents happen when people are trying to overtake, not surprising for a country with hundreds of one-lane roads. Samsung and agency Leo Burnett wanted to make a difference and came up with a brilliant initiative called 'The Safety Truck'. … [Read more...]
NYC Driver Refused To Move His Taxi, So This Tiny Traffic Cop Lifted It Off The Ground
When Jenni, a meter maid in New York City, came across a rude cab driver who refused to move his car, she decided to teach him a lesson he won't forget. Onlookers were shocked to see Jenni lift the SUV from the front and drop it back on the ground. Watch the video below to know more. … [Read more...]
Here’s A Clever Digital Billboard From Fiat That Helps Drivers Parallel Park
Fiat Germany wanted to show how easy parking can be with the 'parking assistant' feature in their cars. They created an interactive video billboard using custom software and ultrasonic sensors that monitored the parking space. Special assistants (which included a Playboy Bunny) then guided the driver into the spot just like a passenger or a bystander would. Check it out in … [Read more...]
This Device Tweets A Complaint To The Govt. Every Time A Car Runs Over A Pothole
Panama is a modern city but the roads have more holes than swiss cheese. To highlight this infrastructure failure, news channel Telemetro Reporta installed special devices inside potholes that tweet a complaint to the Department Of Public Works every time a car runs over them. They also had a special segment on the TV news show to present the complaints and spread … [Read more...]
Here’s A Clever Billboard Designed To Make You Want Coffee
Based on the fact that yawning is contagious, Café Pelé came up with an interesting stunt at the Fradique Coutinho metro station in São Paulo. They installed a digital billboard with motion sensors that played a video of a man yawning every time someone came close to the display. As a result, most of the commuters themselves started yawning, after which, a crew of glamour girls … [Read more...]
Volkswagen Embarrasses Movie Latecomers In Funny Theatre Stunt For The New Passat
To highlight the pedestrian detector on the new Passat, Volkswagen came up with this cheeky stunt in Proyecciones cinema in Madrid. Before the movie started, when the trailers were rolling, latecomers were put in the spotlight with a beeping sound in the background. The audience had no clue what was going on. Watch the video below to know more. … [Read more...]
How Cool Are These “Workout Billboards” By Powerade Sports Drink?
Powerade, the Coca-Cola-owned sports drink, came up with these cool "Workout Billboards" that not only advertise their products but also double as training machines. Three kinds of displays were used: a lat machine, a punching machine and a climbing wall that scrolls. Check them out in action below. … [Read more...]
In This Mall, Holograms Of Disabled People Appear If You Try To Park In Their Space
More than 30% of the drivers in Russia take disabled parking spaces without caring about the signs on the ground. Dislife, a Russian non-profit organisation, came up with a powerful campaign to stop this inconsiderate behaviour. They installed projections of a real disabled person that popped up every time a non-disabled driver tried to park in their space. Special cameras … [Read more...]
Beer Company Replaces Rugby Players’ Missing Teeth With Implants That Can Open Bottles
Ogilvy Argentina has come up with a crazy campaign for Salta beer. Rugby players who lost their teeth on the field can now get implants for free. But Salta wanted to make it even more special for these brave athletes who gave everything for their team. They developed a unique dental implant, a specially designed tooth that can open beer bottles. Watch the video below to know … [Read more...]
Most People Just Walked By, But Those Who Stopped, Were Rewarded For Their Good Deed
Turkish water pump manufacturer Standart Pompa (Standard Pump) wanted to raise awareness and draw attention to the protection of water resources. On World Water Day, 22 March, they tried out a little social experiment. They designed a custom fountain and placed it in the middle of Bağdat Street. They turned it on and let the water run, waiting for one of the passersby to close … [Read more...]
11 Hyundai Cars Write A Giant Message Of Love From A Girl To Her Astronaut Father In Space
Hyundai came up with an epic stunt to help a 13 year-old Houston girl send a message to her astronaut father aboard the International Space Station. They used 11 Genesis sedans to write an enormous 5.5 km² message across the Delamar Dry Lake in the Nevada desert. They also set a new Guinness World Record for the largest tyre track image (5.5 km² or 3.41 square miles). Watch … [Read more...]
They Had No Money For Education, But This Brilliant Project Changed These People’s Lives
Labourers and blue collar workers in Dubai can get much better jobs and salaries if they learn English. But with relatively low monthly salaries and 12-hour shifts of hard labour, they neither have the money nor the time to educate themselves. SmartLife, an NGO for Dubai's labourers, wanted to help them improve their status and quality of life. They created Project Akshar … [Read more...]
Strangers Used Sign Language To Make His Day Easier, His Final Reaction Was Priceless
To promote their video call center for people with hearing problems, Samsung Turkey came up with a heartwarming stunt and caught it all on camera to create this wonderful ad. Titled "Hearing Hands", the spot shows a day (made special) in the life of Muharrem, a regular, likeable fellow who has a hearing loss. As he goes about his daily rotuine, Muharrem is pleasantly … [Read more...]
Smile Condoms Shocks Party-Goers With Crazy Stunt To Raise Awareness Of STDs
Despite extensive educational campaigns, 1 out of 3 Namibians in their thirties have a sexually transmitted infection, usually contracted while out partying. An infected person often has no obvious or apparent symptoms and looks like everyone else. Smile Condoms wanted to shed light on this issue and show people that the person they're partying with might represent a dangerous, … [Read more...]
How UNICEF Shocked Everyone At A Gaming Event With This Eye-Opening Message
To raise awareness about the appalling condition of children in South Sudan, UNICEF sent an actor and two South Sudanese youth to a gaming convention in Washington D.C. to pitch a new game idea. A film crew captured the audience's reaction as they were offered a preview of 'Elika's Escape' - a first person shooter set in an extreme war zone with a 7 year old girl as the … [Read more...]
Shirt Store Uses Drones To Display Their Collection In Crazy Marketing Stunt
Brazilian menswear retailer Camisaria Colombo came up with a unique way to display their Black Friday collection in Sao Paulo's business district, Vila Olimpia. The company attached several mannequins to drones and flew them between the office buildings, with the discounted prices displayed prominently on the flying mannequins. The objective was to reach executives who … [Read more...]
This Adorable Children’s Day Campaign By McDonald’s Will Surely Make You Smile
Kids love to play and are always up for a quick game or two. On Children's day, McDonald's Peru wanted people to have fun the way kids do. After taking their order, McDonald's employees invited customers to play an age-old game which almost everyone has played in their childhood. If the customer won, his/her order was free. Have a look at this super-cute video below. … [Read more...]
Shoppers Challenged To Climb Walls After Sportswear Store’s Floor Disappears
American outdoor product company The North Face came up with an incredible marketing stunt called “Never Stop Exploring” in a temporary store in Korea. Unsuspecting customers were in for a shock when the floor below them started to retract, forcing them to climb onto a wall filled with rock climbing holds. A North Face jacket then appeared from the ceiling and a display in … [Read more...]
This Digital Billboard Delivers A Powerful ‘Hair-Raising’ Message Every Time A Train Passes By
Earlier this year, pharmacy brand Apotek promoted their hair products with a digital billboard in a Swedish subway that showed a woman's hair being blown by the wind every time a train arrived. The ad was a viral success and has now prompted this Swedish Foundation to deliver a powerful public service announcement using the same idea. Watch below. … [Read more...]
This Design Studio Has Desks That Vanish After 6pm So Employees Can Relax Or Go Home
Amsterdam-based design studio Heldergroen has a cool work culture and a cooler office to go with it. Designed by Bright Green and built by Zecc Architects, the workspace clears out after 6pm to make room for recreational activities so that employees can maintain a healthy work-life balance. Steel cables attached to wooden desks lift them up into appropriately built ceiling … [Read more...]
This Augmented Reality Movie Poster For ‘Into The Storm’ Is So Cool
Roadshow Films, the Australian distributor for Into the Storm, installed a 64-inch plasma screen in Sydney's Chinatown that looks like a conventional movie poster in the first go. But when the weather gets breezy the augmented reality kicks in and a realistic storm can be seen through the panel with a tornado flipping cars, buildings catching fire and devastation all across the … [Read more...]
“Littering Says A Lot About You” – These Brilliant Ads Use Trash To Call Out People Who Litter
This has got to be right up there with the best PSA campaigns ever. Live Green Toronto came up with a series of print and outdoor ads as part of an anti-littering campaign to help curb the city's current problems with trash and pollution. The ads merge the labels on two items of litter to create words like 'pig', 'lazy', and 'dumb', accompanied by a tagline that reads, … [Read more...]