Such a simple idea. Such a powerful impact. UNICEF and agency Daehong Communications in Seoul, Korea, came up with these special donation boxes called Roly-polies that resulted in a significant increase in donations by analogously showing people the benefits of their contribution. … [Read more...]
This Bank Set Up a ‘Thank You’ ATM To Reward Its Customers In The Most Heartwarming Way
Talk about building brand loyalty. On July 25, TD Bank in Canada rewarded each of their customers with $20 in more than 1000 branches across Canada. Special ATMs called Automated Thanking Machines were set up in Toronto, Montreal, Calgary and Vancouver to reward a few pre-selected customers with even more special gifts. The chosen customers were overwhelmed with emotion and … [Read more...]
This Brilliant Vending Machine Gives Food To Stray Dogs In Exchange For Plastic Bottles
A Turkish company called Pugedon has introduced a vending machine in Istanbul that accepts plastic bottles for recycling and dispenses food and water for stray dogs in return. That's right, it helps protect the environment as well as provides sustenance to animals. We'd like to use the phrase "killing two birds with one stone", but hey, this is a pro-animal post. Watch … [Read more...]
This Fridge Gives You Free Beers If You Sing The Canadian National Anthem
Today is Canada Day and Molson Canadian has come up with a vending machine/fridge that serves free beer. So what's the catch? You have to sing the Canadian national anthem to open the fridge door. And you can't just hum or mumble through it, you have to sing the entire anthem with a fair level of accuracy (you thought they'll give you a free beer just like that, huh, show some … [Read more...]
Volkswagen Shocks Theatre Audience With Probably The Best In-Cinema Ad Ever
Talk about 'impactful' advertising. Ogilvy Beijing and Volkswagen came up with this shocker of a stunt at MCL Cinema, Hong Kong. Before the movie started, the audience was shown first-person footage of a car being driven down a straight road. A location-based broadcaster was then used to send out a message to everyone in the theatre. The unsuspecting movie-goers took their … [Read more...]
How Coke Got College Freshmen To Make New Friends Just By Changing The Cap Of Its Bottles
Leo Burnett And Coca-Cola Colombia came up with this brilliant product innovation to help freshmen break the ice and make new friends on the first day of college. They created a unique bottle that can only be opened with another bottle, thereby giving students an excuse to strike a conversation with each other. Check it out below. … [Read more...]
Coke Creates Phone Booth That Accepts Bottle Caps Instead Of Coins For UAE Workers To Call Home
Every day, thousands of South Asian labourers arrive to Dubai to work for a better future. They do it to support their family and to provide better education for their kids back home. They long to hear their voice every day, even for a couple of minutes. But with an average income of $6 per day, they have to pay up to $0.91/min to call home, making it nearly impossible to … [Read more...]
LG Terrifies Job Applicants With Hilarious ‘Meteor’ Prank
To promote life-like images on the new LG 82-inch Ultra HD TV, the mischievous folks at LG Chile along with agency Grupo:Link came up with this incredible hidden-camera prank that's got over 8 million YouTube views, half-a-million Facebook shares and 20,000 Tweets within a week! … [Read more...]
Coca-Cola Creates Personalized Billboards That Flash Your Name When You Approach
Building on Coca-Cola's global campaign in which people could personalize their Coke bottles and cans, Tel Aviv based creative agency Gefen Team created these super-cool interactive billboards for Coca-Cola Israel. How it works: Consumers were invited to enter their names (just once) into a location based smartphone app. The app identified the consumers as they approached … [Read more...]
20 Years After His Death, Honda Recreates Ayrton Senna’s Legendary Suzuka Lap
After the incredible Honda Hands video that skyrocketed online last month, here's yet another brilliant campaign from the Japanese automobile manufacturer. … [Read more...]
IBM Creates ‘Smart’ Billboards For ‘Smarter’ Campaign
Simple, clever and memorable. Ogilvy France created these wonderful dual-purpose billboards for IBM's 'Smart Ideas For Smarter Cities' campaign. Love the call-to-action messaging on each one (refer to the image captions). Don't miss the case study video at the bottom. … [Read more...]
Coke ‘Small World’ Vending Machines Bring Indians And Pakistanis Together
You don't become the most valuable brand in the world 13 times in a row for nothing. Coke is known for its simple yet powerful campaigns, true to its 'Open Happiness' brand slogan and this one's no exception. … [Read more...]
WiFi Poster – Movie Advertising For The SmartPhone Generation
Here's another one of those simple but effective ideas you wish you'd thought of. Based on the insight that traditional movie posters have little impact on the tech-savy generation, Cheil Worlwide created 'WiFi posters' for their client CJ Entertainment in South Korea. … [Read more...]
Sprite Installed A Beach Shower In The Shape Of A Giant Drink Dispenser In Rio (Video)
Talk about innovative outdoor advertising. Sprite Brazil came up with a 'Sprite Shower' in the shape of a giant drink dispenser on a Rio de Janeiro beach. Check it out in action below. … [Read more...]
This Bank Set Up An Honesty Experiment And Rewarded People In The Most Amazing Way
National Australia Bank (NAB) set up a amusing hidden camera experiment to reward honest citizens in a Melbourne Shopping Center. They purposely 'dropped' a pair of sunglasses at the entrance to check if anyone returns them to the lost-and-found booth. The good samaritans who came to return the item were filmed secretly and the crew backstage printed the person's picture with a … [Read more...]