This Designer Turns Ordinary Photos Into Extraordinary Logos
Creativity usually begins by noticing a possibility everyone else has overlooked. A familiar shape can suggest a character. Two unrelated forms can merge into one idea, and a small visual detail can become the starting point for something entirely new.
Indonesian illustrator and designer Alfrey Davilla explores this kind of visual thinking through a series of playful transformations. His work shows how observation, imagination, simplification, and visual association can turn an ordinary starting point into a clever graphic concept—one with real personality.
The most useful lesson here isn’t how to make a logo. It’s how to develop an idea. Strong concepts rarely arrive fully formed; they emerge when a designer isolates what’s interesting, strips out what isn’t necessary, and hunts for relationships that aren’t immediately obvious. Davilla’s sketches and finished illustrations are an entertaining glimpse into that process—and a practical exercise in training the creative eye.
