Tom Cargill from Satori Graphics has come up with an interesting before-and-after tutorial in which he improves professional ads by Adidas by making minor changes to their typography and layout.
Tom uses different design techniques and principles to improve the hierarchy, contrast, and composition of four ads from different campaigns of the German sportswear brand. Are the redesigns better than the originals? Watch below and tell us in the comments.
00:30 – Adidas ‘Rise Above’ poster
03:01 – Yeezy web layout
04:45 – ‘No Le Pierdas’ Spanish ad
06:58 – ‘Impossible is nothing’ poster
We liked the original Yeezy ad, but the other redesigns were definitely an improvement. What do you think?
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