Graphic Designer Improves Adidas Ads By Simply Changing The Typography

Typography is a fundamental element of design that often goes unnoticed, until it’s ineffective. It has the power to enhance an ad’s visual impact and clarity or, when misused, detract from the message entirely. Even well-established brands can occasionally miss the mark.

Tom Cargill from Satori Graphics has come up with an interesting before-and-after tutorial in which he improves professional ads by Adidas by making minor changes to their typography and layout.

Tom uses different design techniques and principles to improve the hierarchy, contrast, and composition of four ads from different campaigns of the German sportswear brand. Are the redesigns better than the originals? Watch below.

00:30 – Adidas ‘Rise Above’ poster
03:01 – Yeezy web layout
04:45 – ‘No Le Pierdas’ Spanish ad
06:58 – ‘Impossible is nothing’ poster

We liked the original Yeezy ad, but the other redesigns were definitely an improvement. What do you think?

Most people focus on colors, images, and slogans in advertising, but typography plays a massive role in how we perceive a brand. Bad typography can make an ad look cluttered, cheap, or even hard to read. Good typography? It makes everything feel intentional, polished, and professional.

Seen a recent campaign that could have used better typography? Share this post with a designer friend and let us know your thoughts in the comments below.