Fiat Germany wanted to show how easy parking can be with the 'parking assistant' feature in their cars. They created an interactive video billboard using custom software and ultrasonic sensors that monitored the parking space. Special assistants (which included a Playboy Bunny) then guided the driver into the spot just like a passenger or a bystander would. Check it out in … [Read more...]
Volkswagen Embarrasses Movie Latecomers In Funny Theatre Stunt For The New Passat
To highlight the pedestrian detector on the new Passat, Volkswagen came up with this cheeky stunt in Proyecciones cinema in Madrid. Before the movie started, when the trailers were rolling, latecomers were put in the spotlight with a beeping sound in the background. The audience had no clue what was going on. Watch the video below to know more. … [Read more...]
11 Hyundai Cars Write A Giant Message Of Love From A Girl To Her Astronaut Father In Space
Hyundai came up with an epic stunt to help a 13 year-old Houston girl send a message to her astronaut father aboard the International Space Station. They used 11 Genesis sedans to write an enormous 5.5 km² message across the Delamar Dry Lake in the Nevada desert. They also set a new Guinness World Record for the largest tyre track image (5.5 km² or 3.41 square miles). Watch … [Read more...]
This Glow-In-The-Dark Spray Paint By Volvo Helps Keep Cyclists Safe At Night
Every year in the UK, over 19,000 cyclists are involved in accidents. Volvo, being an advocate of road safety, wanted to go beyond just their drivers and reach out to people who share the road with them. They collaborated with Swedish startup Albedo100 and came up with Lifepaint, a unique reflective safety spray that's invisible in the day but glows at night in the glare of car … [Read more...]
Ford Explorer Print Ads Show Off Cool Car Features When You Place Your Phone Over Them
Ford and agency BBR Saatchi & Saatchi (Israel) created QR code-enabled interactive print ads to demonstrate the Park Assist, Adaptive Cruise Control and Power Fold features on their Explorer SUV. A three-ad campaign was released, one for each feature. To view the demo, readers needed to scan the QR code and place their phones on the highlighted area. A virtual Explorer … [Read more...]
Press ‘R’ And This Incredibly Brilliant Honda Ad Switches To A Parallel Storyline
Honda and Wieden + Kennedy London have come up with an interactive dual-story video for the Civic and it's sportier version, the Civic Type R. Titled "The Other Side", the film tells the tale of an ordinary guy who leads an intriguing double life. The original video featuring the Civic switches to a parallel storyline featuring the Type R when you press and hold 'R' on the … [Read more...]
Brilliant Ford Ad Uses Optical Illusion To Make You Park Their SUV With Your Eyes
This has got to be one of the cleverest ads of the year. Ford Israel wanted to promote the 'Park Assist' feature on their Explorer SUV. Their agency, BBR Saatchi & Saatchi, came up with this print ad that uses an optical illusion to get the point across. Stare at the black dot in the white Ford Explorer for 20 - 30 seconds and then move your eyes to the empty parking space … [Read more...]
Unbelievable Hyundai Stunt Shows Drivers Jumping Off Cars That Drive And Brake On Their Own
Hyundai has come up with this crazy stunt film to promote the driver-assist features on the 2015 Genesis sedan. Shot in California's Mojave Desert, the 3-minute spot stars Hollywood stunt-man and hall-of-fame member Buddy Joe. The film starts with a convoy of Genesis sedans led by Buddy. The drivers set their cars on 'Advanced Smart Cruise Control' and jump out of their … [Read more...]
Volkswagen Shocks Theatre Audience With Probably The Best In-Cinema Ad Ever
Talk about 'impactful' advertising. Ogilvy Beijing and Volkswagen came up with this shocker of a stunt at MCL Cinema, Hong Kong. Before the movie started, the audience was shown first-person footage of a car being driven down a straight road. A location-based broadcaster was then used to send out a message to everyone in the theatre. The unsuspecting movie-goers took their … [Read more...]
Art Director Creates Epic Homemade Ad To Sell His Junky Car
Art directors are a different species. They have panache. They can make the most mundane of things look desirable. So when Malmo-based Christoffer Castor decided to sell his 1993 Volvo, he didn't opt for the conventional classifieds (heaven forbid – that would be too copywriter-ish). Christoffer wanted something different, something portfolio-worthy. Which is why he roped in … [Read more...]
Jean-Claude Van Damme’s Epic Split For Volvo Goes Super Viral Online
Volvo's new ad featuring Jean-Claude Van Damme performing a full split between two reversing Volvo trucks has set the web ablaze with over 7 million YouTube views, half a million Facebook shares and 20,000 tweets in just 2 days! … [Read more...]
Honda Uses Optical Illusions To Tease Your Brain In Amazing New Ad
"Let's do those things that can't be done. Like less fuel in, for more miles out." - says the voice-over in Honda's new TV ad. Traditionally, SUVs are known to be gas-guzzlers and bad for the environment. But through the "ingenuity of their engineering" Honda claims to have created a fuel efficient SUV (or CR-V as they call it) that has the best-in-class running cost and the … [Read more...]
Mercedes Uses Chickens To Show Magic Body Control In This Adorable Ad That’s Been Viewed 26 Million Times
The feature: The Magic Body Control suspension system on the Mercedes-Benz S-Class analyzes the road via a windshield-mounted camera and adjusts the suspension accordingly, resulting in a smoother and more stable ride. To show off this feature, the German car manufacturer came up with a brilliant television commercial that has received over 26 million views till date. The … [Read more...]
20 Years After His Death, Honda Recreates Ayrton Senna’s Legendary Suzuka Lap
After the incredible Honda Hands video that skyrocketed online last month, here's yet another brilliant campaign from the Japanese automobile manufacturer. … [Read more...]
Honda “Hands” – One Of The Coolest Ads Of Recent Times
Honda "Hands" is a tribute to the company’s innovations in the fields of automotive and technology over the past 65 years. The film begins by showing the (restless) hands of a man wearing a lab coat with a voice-over that says "So, let's see what curiosity can do". In just under 2 minutes, the 'hands' take us through 7 decades of Honda innovations, keeping the viewer … [Read more...]
This Cool Volkswagen Banner Lets You ‘Start’ Their SUV Just By Touching Your Webcam
The new Volkswagen Tiguan has a Kessy System that lets you to start it's engine by pushing a button, without taking the keys out of your pocket. To highlight this feature, AlmapBBDO Brazil created a cool banner ad that lets you start a virtual Tiguan by simply touching your webcam. Watch it in action below. … [Read more...]
50 Super Sports Car Wallpapers That’ll Blow Your Desktop Away
There are cars ... and then there are supercars. We've chosen 10 of the world's finest manufacturers and handpicked 5 scintillating HD wallpapers for each one. The list includes Bugatti, Lamborghini, Ferrari, McLaren, Koenigsegg, Aston Martin, Audi, Mercedes-Benz, Pagani and Gumpert. A must-have collection for every car and design enthusiast. To download, click image to … [Read more...]