10 Clever Tricks Used To Make Food Look Delicious In Photos And Ads
Did you know that scoops of mashed potatoes are dyed in different colors and used in ice cream ads because they don't melt during long shoots under hot studio lights? Cereal ads often use glue instead of milk because it doesn't make the cereal soggy. Shaving cream is used instead of whipped cream because it has a consistent thickness and doesn't melt. Top … View Post ▸
Designer Shares Side-By-Side Comparisons Of His Sketches And Final Vector Illustrations
Ukrainian web designer Andrew Kirp has come up with an interesting project in which he shares side-by-side comparisons of his rough sketches and final vector illustrations. Titled "From Sketch to Result", the aim of the project is to show the path between an idea and the final result. After completing his pencil sketches, Andrew uses Adobe Illustrator to … View Post ▸
Top 11 Design Trends For Images And Videos In 2018
Shutterstock is one of the biggest stock resource sites in the world with billions of annual searches for images, videos, and music. Every year, their in-house creative teams examine their search and download data to discover what kind of images, videos, and music witnessed the biggest increase from last year. With this information, they identify the … View Post ▸
6 Important Logo Design Principles Every Designer Should Know
Before you start a logo design project, you need to know who the logo is for? Who is the target audience? The logo will define what the business is all about. Should it be masculine or feminine, traditional or modern, exclusive or inclusive? The colors, typography, and geometry of the symbol will depend on all these factors. DesignMantic has come up with … View Post ▸
New Research Study Proves That Most People Don’t Know What A Lowercase ‘G’ Looks Like
You've seen it a million times but do you really remember what it looks like? Cognitive researchers at Johns Hopkins University conducted a study in which participants were asked to pick out the correct form of the lowercase looptail 'g' from four options. 72 percent of participants chose the wrong one. … View Post ▸
Fonts Used In Famous Logos (With Download Links)
Ever wanted to know the names of the fonts used in the logos of famous brands like Adidas, Calvin Klein, FedEx, Gillette, Jaguar, Lufthansa, Omega, Rolls-Royce, Visa, etc.? We've compiled an alphabetical list of 60 well-known logos with their corresponding fonts and download links. In some cases, the fonts have been tweaked or edited from their original … View Post ▸
How Companies Use Deceptive UI Design To Trick You Online
A 'dark pattern' is a user interface that has been craftily designed to trick users into doing things they might not want to do, in order to benefit the business in question. The term was coined by UK-based UI designer Harry Brignull, who runs DarkPatterns.org - a website dedicated to "naming and shaming websites that use deceptive user interfaces". For … View Post ▸
20 Important Design Principles Explained With Simple Illustrations
There are no fixed rules or formulas for good design, but there are a few basic principles that will help you create design that is effective, functional, and aesthetically pleasing. Technical jargon can sometimes get confusing or overwhelming, which is why Canva has come up with a fantastic infographic that uses simple illustrations to explain the 20 … View Post ▸
This Clever Photoshop Trick Lets You Stretch Backgrounds Without Distorting Your Subject
The Content-Aware Scale tool under the Edit menu in Photoshop lets you stretch or scale an image seamlessly by filling the selection with surrounding pixels and blending them together. However the tool has a stretch limit, beyond which, the subject of the image starts getting distorted. In this short tutorial, Mumbai-based Photoshop expert Unmesh Dinda … View Post ▸
88-Year-Old Grandma Creates Stunning Artwork In Microsoft Paint
Concha García Zaera is an 88-year-old grandmother from Valencia, Spain, with a hobby that would surprise most people. She creates spectacular artwork of nature and architecture in Microsoft Paint using a regular old mouse on a Windows 7 machine. After her husband fell ill, Zaera had to take care of him, so she couldn't go out very often. She used to take … View Post ▸
5 Crucial Steps To Make A Consistent And Professional Brand Identity
Businesses across the world enthusiastically adopt branding strategies to lure quality business from customers. In most cases, they achieve the initial phase of branding, the implementation stage, without any issues. But when it comes to the advanced stages and constant updation, they miss out due to a variety of reasons. It becomes an issue of consistency … View Post ▸
16 Clever Typographic Animations That Visualize The Meanings Of Various Words
Lithuania-based graphic designer Mindaugas Dudenas has come up with an excellent project titled 'Type in Motion' that visualizes the meanings of different words using typographic animation. For example, the 'T' in the word FITNESS looks like it's lifting weights, the two 'O's in DOORS open and close like doors, the 'H' in CHESS morphs into a chessboard, … View Post ▸
5 True Stories Behind Famous Hollywood Studio Logos
Before the opening credits of a film, there is usually a short animation of the logo of the film studio (also known as production logo). Some famous examples include DreamWorks, Paramount, Columbia, MGM, and Disney. You must have seen the logos of these major film studios many times, but have you ever wondered about the story behind them? For example, why … View Post ▸
What Your Font Choices Say About You
Every designer has a set of favourite fonts that they prefer to use in a majority of projects. These are the first fonts that come to your mind every time you start a new project. In our previous posts, we've explained how every font has a unique personality, a purpose, and an emotion. But did you know that the font you choose says a lot about you as … View Post ▸
All You Need To Know About Wix Logo Maker
The digital graphics industry is filled with thousands of logo makers. But not all of them are up to the mark and suitable for professional branding. In this article, we take a look at the online logo maker by Wix, the second largest website building platform after WordPress. Wix Logo Maker is a free logo maker that lets you create stunning logos with its … View Post ▸
27 Beautiful Color Gradients For Your Next Design Project
Looking for beautiful gradients for your graphic, web, or UI design? UVdesk has created a useful online tool called coolHue – a free collection of over 60 gradients that you can use for design and code. You can browse through the swatches, copy their CSS codes and even download a .PNG version of each one. Here are some of our favourites from the collection. … View Post ▸
Famous Logos Get Transformed Into Female Versions To Honour Women
Creative Equals, an organisation dedicated to diversity in the creative industries, decided to replace male characters of famous brand logos with female versions for Women's Day this year. The objective was to raise awareness about the lack of female mascots in branding. According to the organization's founder and CEO Ali Hanan, 89.5% of design directors … View Post ▸
Why You Should Use Explainer Videos In Your Creativity
Video is taking over the current state of digital marketing. Video marketing and explainer videos are effective tools to grab the attention of your customer. When executed correctly, explainer videos can establish an emotional connection between your product and your customer while creating brand awareness. Before we get started, let’s explain in simple … View Post ▸
Top Logo Design Trends For 2018
Previously, we featured the top graphic design and typography trends for 2018. Today, we focus on emerging trends in logo design with the help of this handy infographic designed by stock vector site Vexels for web design resource InstantShift. The infographic features 7 key logo design trends to look out for in 2018. These include form simplification and … View Post ▸
Volkswagen Hires Photographer To Shoot Their Classic Beetle, He Uses A Toy Car Instead
Volkswagen and agency DDB Hamburg commissioned Mexican photographer Felix Hernandez to shoot a series of photos of their 1968 Classic Beetle. Felix, known for his realistic miniature photography, used his signature technique and came up with some stunning shots using a scale model of the Beetle. The shoot took place at Felix’s studio. He used a Canon … View Post ▸
Graphic Designer’s Interesting Experiment Shows How The Placement Of An Element Affects Its Meaning
Brazilian designer Nei Valente has come up with an intriguing design experiment titled 'Thoughts on Position' that studies the relationship between the placement of an element and its meaning. The objective was to find out if the same element can communicate different messages when placed in different positions. In this experiment, Valente surveyed 288 … View Post ▸
New Oscar Envelopes Have Huge Fonts To Avoid Last Year’s Design Fail
The most cringeworthy part of last year's Academy Awards was when Warren Beatty and Faye Dunaway announced the wrong winner for Best Picture. It wasn't their fault, someone backstage gave Beatty the envelope for Best Actress in a Leading Role (Emma Stone, La La Land) instead of the envelope for Best Picture (Moonlight). … View Post ▸
Designer Creates Clever Brand Logos By Combining Two Different Objects Into One
Kochi-based designer Shibu PG has come up with an interesting project in which he combines icons of two different objects into one unique logo based on the brand name. The logo in each case is a visual representation of the brand name. For example, the logo for Bird Vision is an aesthetically designed symbol of a bird and an eye. The logo for Owl Rider is … View Post ▸
7 Valuable Lessons for Aspiring Entrepreneurs
If you want to be a teacher, you enroll in college, earn a degree, complete a teacher certification program, become a teacher, and can further your career by joining professional organizations and adding voluntary certification credentials to your resume. There’re quite clear steps to climbing career ladders in any profession. However, the path to becoming … View Post ▸
Brilliantly Art-Directed Coca-Cola Ads Make You Look Closer To See What Their Bubbles Are Made Of
Coca-Cola's advertising has always been about bringing people together. In this campaign from Coca-Cola Middle East, agency Memac Ogilvy Dubai came up with a series of print and outdoor ads that show Coke cups, glasses, and bottles filled with crowds of people that look like they’re at a concert. The photography, art direction, and post production makes them … View Post ▸
Testing Photoshop’s New ‘Select Subject’ Tool That Lets You Select Objects In Just One Click
To make selections in an image in Photoshop, designers use either the Pen Tool, the Lasso tool, the Quick Select tool, or the Magic Wand. All of these require a certain level of effort. To make life easier for users, Adobe has released a new feature called 'Select Subject' in Photoshop CC 2018 that lets you select objects from plain and complex … View Post ▸
31 Useful Design Techniques For Creative Two-Letter Logos
Two-letter logos are one of the most popular logo styles in the world. They're memorable because they use the brand's initials to form a unique symbol. When executed properly, a two-letter logo conveys power, luxury, style, and exclusivity. Some of the world's most well-known brands like General Motors, Volkswagen, Hewlett-Packard, General Electric, LG, … View Post ▸
33 Beautiful Color Schemes For Your Next Design Project
Looking for color combinations for your graphic, web or UI design? CoSchedule has come up with a handy infographic that shares 33 beautiful palettes organized by primary and secondary colors. They've also compiled two additional infographics on color + word associations and color psychology. Check them all out below. … View Post ▸
6 Adobe Illustrator Tricks To Speed Up Your Design Workflow
Did you know that you can paste an object in the same position across multiple art boards in Adobe Illustrator using Ctrl/Cmd + Alt + Shift + V. This is a great tip for when you're designing multiple page documents such as brochures or magazines. Tom Cargill from Satori Graphics has come up with a handy video that features six Illustrator tricks that will … View Post ▸
5 Crucial Things To Consider When Hiring A Freelance Logo Designer
Every business needs a great logo, especially in the digital age where logos often play a major role in a company’s overall marketing strategy. However, securing a great logo first requires you to find a great logo designer, and this step is vitally important if you hope to come up with a creative, original logo that will portray the right message to your … View Post ▸
Top 10 Typography Trends You Can’t Afford To Miss In 2018
What kind of typography trends can we expect to see in 2018? This year is all about big, bold text, hand-drawn letters, custom fonts, retro typefaces, multi-color gradients, and more. New York-based web design agency Branex has come up with a handy infographic that shares some interesting typeface statistics and lists the top 10 typography trends for … View Post ▸
Why Some Designers Are More Valuable Than Others
How is it that some designers are able to charge significantly more than others? What makes them worth their price? What makes them more valuable? In this insightful video by The Futur, Chris Do explains how your value as a designer is determined by the quality of the questions you ask. Low value questions like "Do you want red or blue, small or big … View Post ▸
Cheap A.I. Removes Superman’s Moustache Better Than Warner Bros’ $25 Million Job
If you've watched the Justice League movie, you'll remember how Superman's face looked like a potato sack in some scenes. That's because Warner Bros. did a shoddy job of removing Henry Cavill's moustache digitally and they reportedly spent $25 million on the CGI. Cavill couldn't shave it off due to contract obligations with Paramount's Mission Impossible: … View Post ▸
Top 15 Graphic Design Trends For 2018
Visual trends are an important aspect of marketing for entrepreneurs and businesses. Using the latest design, imagery, and typography styles makes your brand appear contemporary to your customers, the marketplace, and to your competition. For designers and creative professionals, understanding and being able to recognize visual trends is even more … View Post ▸
‘Pen Tool King’ Patrick Seymour Shares The Creative Process Behind His Amazing Line Art
Patrick Seymour is a Canadian illustrator and art director known for the beautiful, rhythmic line art he creates using just the pen and blend tools in Adobe Illustrator. His most famous work is probably the lion illustration on the Adobe Illustrator CC 2014 splash screen. Interestingly, Patrick only started illustrating because the ad agency he worked for … View Post ▸
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