“Typography is an art. Good typography is art.” – Paul Rand.
Previously, we featured ads with brilliant art direction, clever copywriting, powerful social issue campaigns, and ads that make good use of negative space. In today’s post, we look at some great examples of how brands use typographic art and illustrations in advertising to get their message across.
The list includes campaigns across a variety of industries – FMCG, automobile, pharmaceutical, food & beverages, technology, public service announcements, and more. Check out the ads below and tell us your favourites in the comments.
1. Regaine: Hair Restorer
2. Durex: Type Sex
3. Pivot Boutique: Karma
4. Smokenders: Cemetery
5. Toyota: Efficiency
6. Amnesty International: Leg
7. Australia Post: Hug
8. Autism Forum Switzerland: Facial expressions
9. Buckler: Fan
10. Corrado Mattresses: Pil
11. Corona Extra: Boss
12. Coca-Cola Light: Lemon
13. Bayer Iberogast: Less Excuses
14. Chupa Chups: Lollypops
15. EASY Home Improvement Stores: Get Organized
16. Smarties: Feed Your Imagination
17. Huawei: Let’s Stalk
18. Newport Beach Film Festival
19. Arraze Rat Killer: Game Over
20. Coca-Cola: Torch Bearer
21. Aasra Helpline: Depression
22. ABSA Bank: Pesach
23. Batelco: Let it all out (Hindi)
24. Webber Wentzel Attorneys: Boxer
25. Career Junction: Skills
26. A+ Architects: Inspired
27. Burger King: Wraps
28. UN World Population Day
29. Mercedes-Benz: Read the street
30. Nike Italy: Zambrotta l’Espresso
31. US Preventive Medicine / The Prevention Plan: Cobra
32. Small World Language Studies: “How Are You?”
33. Malteser Ambulance: Skull Fracture
34. Mitchell Eye Centre: Trash/Treasure
35. Sanyo: Floating Log, Sleeping Croc
36. Luxor: Highlight What’s Important (Chaplin)
37. Emirates
38. Volkswagen: Stingrays
39. Levi’s Low Rise Jeans: Victoria’s Secret
Share this post with a designer friend and voice your views in the comments below.
