Agency F&MD in Brazil has come up with a powerful PSA campaign for Alcoholics Anonymous that highlights the repercussions of excessive drinking and alcohol addiction on family and professional life.
The first ad features a bottle of whiskey turned upside down with the liquor inside forming the shape of a family. The tagline reads, “Don’t waste your family. Quit drinking while it’s time.”
The second ad features a bottle of vodka with the liquor forming the shape of a working professional. The tagline reads, “Don’t waste your job. Quit drinking while it’s time.”
Check out the campaign below.
Advertising Agency: F&MD, São José do Rio Preto, Brazil
Creative Directors: Ricardo Tokoi & Nilton Pires
Art Director: Ricardo Tokoi
Copywriter: Nilton Pires
Illustrator: Kauê Luz
Excellent art direction and post production in both ads. Share this post with a designer friend and voice your views in the comments below.