"Nobody reads ads. People read what interests them. Sometimes it’s an ad.” Howard Gossage's words resonate deeply in the marketing world, capturing a fundamental truth about consumer engagement. Building on this insight, we’ve curated a collection of ads that do more than grab attention, they captivate and draw you in. Featuring examples from the Golden Age of Advertising to … [Read more...]
How Cool Is The Art Direction In These Ads From Mercedes-Benz?
Mercedes-Benz in Mexico has come up with two brilliant print ads to promote their Intelligent Light System that provides 60% more visibility on the road. The ads feature silhouettes of a cow and a deer standing in the middle of the road at night. The headlights of the Mercedes behind them are so bright that they create an "X-ray vision" of the insides of the animals. Check out … [Read more...]
Life In An Agency Shown Through Funny Stock Photos
The Incumbent Agency, an online store for agency-related merchandise, has come up with a fun project that depicts agency life using cliché stock photos. By adding funny situational captions, they've transformed the mundane images into relatable portrayals of agency life. Check out some of our favourites below. … [Read more...]
10 Illustrations That Show The Two Types Of Clients In The World
There are good clients and there are clients who make you want to change your career path. There are clients who pay on time, and there are clients who dodge invoices like Keanu Reaves dodges bullets in The Matrix. Digital agency Buzzooka has come up with a series of posters that illustrate the differences between the two types of clients we come across in every industry. … [Read more...]
Funny Ads Highlight The Importance Of Proper Pronunciation
Web International English in China has released a humorous campaign to promote its English-learning courses. Created by agency Y&R Shanghai, the ads illustrate mispronunciations of common English words and phrases. The tagline at the bottom reads "Speak English Like A Native" and shows the correct pronunciation. Check them out below. … [Read more...]
84-Year-Old Man Shocks Young Bodybuilders In This Funny Ad That’s Got 105 Million Views
Digital media company Thrillist transformed former Junior Olympic weightlifter Kenneth Leverich into an 84-year-old man and unleashed him at Muscle Beach, Santa Monica, where young bodybuilders stood in shock and awe as 'grandpa' pumped iron like a boss. The branded video, which has amassed 105 million views till date, was conceptualized and produced by Thrillist's in-house … [Read more...]
How Cool Is The Art Direction In These Ads For Earth Hour?
Leo Burnett Sydney wanted to raise awareness for climate change and motivate people to switch off their lights for Earth Hour. They came up with a brilliant campaign consisting of three print/outdoor ads that show Australian landscapes on a 1/12 portion of a clock, representing one hour. One half shows diverse bushland, healthy farms and beautiful reefs and the other half shows … [Read more...]
These Brilliant Ads Remind You That Wearing An Unbuckled Helmet Is As Bad As Wearing No Helmet At All
A huge percentage of Jordanian riders wear their helmets only as an aesthetic accessory or to avoid a ticket from the traffic police. The Jordan Insurance Company wanted to remind riders that wearing an unbuckled helmet is as good as wearing no helmet at all. They released three print ads that show riders wearing unbuckled helmets that look exactly like the top of their … [Read more...]
25 GIFs That Show What Don Draper And Mad Men Would Be Like In Today’s Ad World
Mad Men Integrated is a hilarious GIF series by New-York based copywriter James Connolly that shows what Don Draper and his crew of the ’60s would be like in today’s jargon-heavy digital advertising world. Draper would pitch Snapchat campaigns to clients. Peggy would write banner copy and come up with emoji ideas. Pete would present tweet graphs and Lane would, of course, … [Read more...]
Volkswagen Comes Up With A Clever Way To Promote Its Keyless Access
Women often fumble for their car keys in their bags that are loaded with tons of other stuff. Based on this insight, Volkswagen has released three clever print ads to promote their Keyless Access feature that unlocks the doors and boot of a car when it 'senses' the key in your bag or pocket. You can also start your car using the push-button ignition without taking your keys … [Read more...]
Clever Hyundai Ads Make Objects Disappear When You Move Closer To The Screen
The 'No Zones' sensor on the new Hyundai Elantra detects oncoming traffic in your blind spots and alerts you accordingly. To promote this feature, Ukrainian agency Tabasco has come up with a brilliant campaign that shows how blind spots affect your vision while driving. … [Read more...]
37 Amazing Ads That Use Negative Space Brilliantly
In art and design, negative space is the background space around the main object of an image. In a two-tone image (eg. black and white), the object is usually depicted in a darker color (black) than the background (white), thereby forming a silhouette. Sometimes, the tones are reversed and white is used to fill the silhouette (refer Coke examples below). When an artist carves … [Read more...]
IKEA Comes Up With A Brilliant Way To Show How Affordable Their Products Are
Memac Ogilvy & Mather, UAE, has come up with a brilliant campaign for IKEA Saudi Arabia that shows how affordable their products are. The ads show cropped images of IKEA furniture on everyday items like coffee cups, toothpaste tubes, pizza boxes, etc. When the items are placed next to each other, the image of the furniture is completed (like a jigsaw puzzle). … [Read more...]
27 Clever In-Store Ads That Use Creativity, Not Money
Guerrilla marketing is an advertising strategy that uses unconventional methods to promote products and services at minimal cost. It involves coming up with unique, innovative ideas to grasp the attention of consumers on a personal and memorable level. … [Read more...]
LOL: What Common Advertising Terms Actually Mean
You hear them all the time in meetings and brainstormings but what do buzzwords like viral, deck, bandwidth, status, concepting, etc. actually mean? YouTube channel Advertising Dictionary answers the question(s) in these videos below. … [Read more...]
Art Director Creates Memes That Show What A Designer’s Life Is Really Like
Using the famous 'crying girl' meme, Utah-based art director Matt Warren has created a series of memes that highlight the everyday struggles of designers. From Photoshop tools to plain ol' client stupidity, Matt has covered some relatable topics that every designer will identify with. Check them out below. … [Read more...]
Designer Shares 10 Lessons He Learnt From Working In An Agency
Agency life is not for everyone. The fast-paced, deadline-driven environment saps your creative juices faster than you can say "brand positioning". You do however learn a lot - like how to go three days without a shower, how to claim free meals by billing them to the client, etc. It's definitely an experience that every creative should go through before switching to the client … [Read more...]
10 GIF Memes Only Graphic Designers Will Understand
The best part about being a member of the creative tribe is that we can relate to one another, no matter which part of the globe we're in. It's not just our passion for creativity, our quirks, and our intolerance for mediocrity that bind us. It's because we all have that one annoying ass client from hell. … [Read more...]
These Dog Food Ads Are The Funniest Thing You’ll See Today
Rio agency DM9DDB has come up with a hilarious television + online campaign for Brazilian dog food brand Special Dog. The three films show dog owners indulging in weird, obnoxious acts which their dogs happen to see. The expressions of the canines (especially the pug) are priceless and the background music adds to the hilarity. The tagline reads "He knows too much. Treat him … [Read more...]
Copywriter vs. Art Director vs. Developer – 11 Clever Posters That Show The Differences
Even though they work towards a common objective, copywriters, designers, and developers could not be more different to each other. They all come with their own set of quirks and idiosyncrasies. Recently, we published a cool series of illustrations on Copywriters vs. Art Directors. Someone shared that article with Imgur user PickAndWhammy, after which, he decided to add a … [Read more...]
Brilliant Campaign From Getty Images Shows Famous Faces Made Entirely Out Of Stock Photos
Brazilian agency AlmapBBDO has come up with a gem of a campaign called "Endless Possibilities" for stock image site Getty Images. Consisting of four print ads and a video, the campaign shows the collaged faces of Prince Charles, the Dalai Lama, Pope Francis and Angela Merkel made entirely out of creative images available on the site (no editorial images). The tagline reads … [Read more...]
PETA’s New Leather Store Has A Shocking Twist If You Look Inside The Products
To show consumers how animals are treated to produce leather goods, PETA Asia teamed up with Ogilvy & Mather Advertising to launch this shocking pop-up store in one of Bangkok's shopping malls. Customers walked in, picked up something they liked, opened it and ... watch below. … [Read more...]
15 Signs You Need To Let Your Client Go
We creative types are not known for our patience. We freak out over what to eat when we see an ugly menu at a restaurant. We don't follow road signs if they're written in Comic Sans. But when it comes to clients, we listen, we hear and we understand. We're patient because (a) we want to use our creative skills to solve their problems and (b) they're paying us, damn it. … [Read more...]
Coffee Changes Nightwear To Workwear In These Clever Ads With Brilliant Art Direction
Agency Y&R Paris has come up with a nifty print campaign for Pronto Café that shows how coffee makes people go from sleep mode to work mode. The four-ad series shows a businessman, a traffic policewoman, a fisherman and a baker sipping on coffee, and in the process, their outfits change from nightwear to workwear. The tagline reads "Pronto Café - Ready in an instant." Check … [Read more...]
A Beautiful Reminder Of The Strength And Contribution Of Mothers In Our Lives
With Mother's Day around the corner, P&G and agency Wieden + Kennedy, Portland, have come up with a brilliant commercial for the Rio Olympics that salutes mothers for their strength, sacrifice and contribution in making us who we are. … [Read more...]
Honest Graphs That Show What Group Brainstorming Is Really Like
Are you lonely? Tired of working alone? Do you hate coming up with ideas on your own? Then hold a brainstorming session. You can see people, show charts, feel important, point with a stick, eat donuts, and impress colleagues - all on company time. On that note, the cool folks at Creative Market have come up with a series of graphs that show what most meetings and group … [Read more...]
Watch How Similar Agency Life Is To Wildlife
We at DS have always tried to give you a glimpse into the madness and chaos that goes on in a creative agency. But here's an analogy that'll give you a clearer picture. North Carolina-based agency The Variable has created a series of parody videos that compare agency life to surviving in the wild. Titled Adland Adventures, the videos use relevant wildlife footage and witty, … [Read more...]
Cool Magazine Ad From Porsche Brings Their Car To Life As A 3D Hologram
To promote the new 911, Porsche has come up with a cool print + digital integration in about 50,000 copies of Fast Company's April issue. Targeted primarily at affluent subscribers, the four-page spread includes an acetate prism with instructions for using it. Once assembled, users need to log on to 911hologram.com and place the prism upon the tablet. The 911 comes to life in a … [Read more...]
Have You Been Pronouncing These 30 Brand Names Incorrectly?
If your friend wants to buy a "porsh" someday, tell him or her to at least pronounce the name right. Here's a handy infographic by UK printing company Oomph that shows you the correct pronunciation of 30 famous brand names that most people get wrong. … [Read more...]
How Clever Is The Art Direction In This Ad For Osteoporosis?
The Creighton Osteoporosis Research Center in Omaha, Nebraska, roped in creative agency Bailey Lauerman to develop a print ad for their annual fundraising event for research against osteoporosis (brittle bone disease). Based on the fact that walking and exercise is good to build healthy bones, Bailey Lauerman came up with a brilliantly executed ad that shows a black shoe … [Read more...]
Epic Prank By Heineken Reminds You To Never Let Your Friends Down On Game Night
Mauro, Marco, Federico and Simone are four best friends who always watch the Champions League matches together at Mauro's place. When Simone gets a VIP ticket for Roma vs Real Madrid, he guiltily decides to watch the match at the stadium instead of with his friends. He ignores their calls and takes his seat at the venue. What happens next is pure awesome, watch below. … [Read more...]
12 Famous Quotes On How Awards Are Not The Only Measure Of Creative Success
Awards are a great way to reward creative excellence but are they the only true measure of success? What are the parameters on which we judge creativity? In every industry, there are legends with an incredible body of work who have never won an award. Sparking this debate, today's post is a collection of quotes from famous artists and entertainers on how doing great creative … [Read more...]
10 Awesome Wall Signs For Designers And Agencies
A creative business needs creative signage. Here's a collection of 10 must-have wall signs and posters for designers, studios and creative agencies. To be honest, if you tweak them a bit, they'll work for almost any business. Check them out below. … [Read more...]
Reebok Billboard Gives You A Free Pair Of Sneakers If You Can Run Past it Fast Enough
How fast can you run? Last weekend, Reebok set up a cool billboard in Stockholm with a built-in speed camera that measured how fast pedestrians jogged (or ran) past it. Anyone who ran faster than 17 kilometres per hour (10.56 miles per hour) unlocked a pair of Reebok ZPumps. Watch the stunt in action below. … [Read more...]
These Hilarious Travel Ads Use Calendars To Show What You’re Really Thinking At Work
McCann London has come up with an ingenious print campaign for UK travel agency Ethos Travel. The ads show what appear to be regular work calendars packed with meetings and things to do. If you zoom out or move back, the colored rows and columns form funny phrases that we usually say when we're overloaded with work (like "f*** my life"). The tagline reads "Time to get away." … [Read more...]
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