Digital media company Thrillist transformed former Junior Olympic weightlifter Kenneth Leverich into an 84-year-old man and unleashed him at Muscle Beach, Santa Monica, where young bodybuilders stood in shock and awe as ‘grandpa’ pumped iron like a boss.
The branded video, which has amassed 70 million views in three days, was conceptualized and produced by Thrillist’s in-house video team for Smith & Forge hard cider, an apple-based alcoholic beverage. Hollywood special effects makeup artist Dan Gilbert was in charge of Leverich’s transformation which took four hours and multiple layers of prosthetics. Check out the stunt below.
Good performance by Leverich, he should take up prankvertising full time. Share this post with a muscle junkie and voice your views in the comments below.