“The success of your presentation will be judged not by the knowledge you send, but by what the listener receives.” – Lilly Walters.
A good presentation deck will tell a story that will connect with the client on an emotional level. Before we ask our clients to make a financial investment, we must first ask them to make an emotional one.
Just like any form of storytelling, deck making is also an art. If you treat deck making as a chore, your presentation will reflect the same.
Aisha Hakim, associate creative director at 72andSunny, has come up with a brilliant slide deck titled “The Art of Deck Making” that explains the importance of visual storytelling in a presentation, with excellent pointers and examples. Check it out below.
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