This Samsung Flip Phone Ad At A Bus Stop Is Pretty Cool

Samsung has come up with a clever OOH campaign to promote their Galaxy Z Flip4 phones in Belgium. The benches inside some of the bus stops/shelters have been transformed into seats that look like large versions of the Flip4 phones.

The installation invites commuters to “flip” the seat open, thereby creating a fun interaction with the consumer that showcases the USP of the product in a compelling manner. Most netizens found the idea intriguing, but some didn’t appreciate the idea of ‘sitting on the phone’. Check out the installation below.