Using Photoshop’s recently-introduced Generative Fill AI Tool, TikTok user @pictelate transformed the famous 17th century painting, Girl with a Pearl Earring by Johannes Vermeer, into a speculative advertisement (spec ad) for Nike.
Pictelate used Generative Fill text prompts to extend the painting background and turn it into a gym. He made the girl ‘wear’ a Nike headband, a Nike sports top, and transformed the image to show that the girl is taking a selfie. The tagline reads, “Cancel Gym Selfies. If you’re gonna work out, Just Do It.” Watch below.
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