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Graphic Designer Turns 350-Year-Old Painting Into A Nike Ad Within Seconds With Photoshop Generative Fill

Using Photoshop’s recently-introduced Generative Fill AI Tool, TikTok user @pictelate transformed the famous 17th century painting, Girl with a Pearl Earring by Johannes Vermeer, into a speculative advertisement (spec ad) for Nike.

Pictelate used Generative Fill text prompts to extend the painting background and turn it into a gym. He made the girl ‘wear’ a Nike headband, a Nike sports top, and transformed the image to show that the girl is taking a selfie. The tagline reads, “Cancel Gym Selfies. If you’re gonna work out, Just Do It.” Watch below.

https://digitalsynopsis.com/wp-content/uploads/2023/06/photoshop-generative-ai-nike-ad.mp4

 

Reactions

best thing i've seen today

but imagine how much better an actual paid artist could do it

this is the death of fine art.

best start believing in cyberpunk dystopias, you're in one

Elon right we have to stop Al

Why r yall hating its almost as if Al is made to do things like this

Nailed it

@Nike better hire you immediately

In the first fill, you can mask with 50% opacity instead of 100, and the Nike or whatever it makes looks more integrated

if you have a PS subscription do you have this feature now?

Get the new feature in Photoshop →

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