At the heart of every great ad lies great writing. Words have the power to stop you mid-scroll, make you chuckle, spark an idea, or even change your mind. They don’t just sell products—they sell dreams, solutions, and possibilities. In this collection, we explore ads where the writing does the heavy lifting—where headlines cut like a scalpel and copy sings with precision. … [Read more...]
Pepsi Has Found A Hidden Design Flaw In Coke Cans And They’re Trolling Them
Pepsi Max's new "Tastes OK" campaign in Australia is a clever twist on their established "Tastes Better" messaging, this time putting a spotlight on a subtle detail in the competitor's name that many of us might have overlooked. By focusing on the word "OK" found in Coke's branding on Diet Coke cans, Pepsi Max is inviting consumers to think twice about their beverage choice … [Read more...]
25 Genius Ads That Will Make You Look Twice
Good advertising goes beyond just trying to sell a product. It's about telling a story that connects with people, gets them thinking, and makes them feel something meaningful. The most effective advertisements capture the essence of what matters to people. They leave a lasting impression, making brands memorable and talked about. Today’s post is a curated selection of 25 … [Read more...]
Why Most Brand Logos Look The Same Nowadays
Minimalism is a major trend in logo design nowadays with most brands stripping their logos down to a simple wordmark in a sans-serif typeface. These minimal, type-only logos look clean and are legible across all devices and screens, from mobile phones to smart watches. But have we reached a point where the personalities and characteristics of one logo are indistinguishable … [Read more...]
Nike Shares Powerful Anti-Racism Message; Rival Adidas Surprises Everyone By Resharing It
Nike's iconic brand slogan "Just Do It" is well-known across the world. Following the death of George Floyd in Minneapolis, the sportswear giant has released a powerful anti-racism film with an altered slogan that tells people "Don't Do It." Created by Wieden+Kennedy, the one-minute video begins with the words "For once, Don't Do It. Don't pretend there's not a problem in … [Read more...]
The Homepages Of America’s Fastest Growing Companies Have These Elements In Common
“You never get a second chance to make a first impression.” – Will Rogers. The homepage of your website is a user/customer’s first impression of your company. You have 0-8 seconds to engage a user, after which the majority of them leave. A one-second delay in your site speed can result in a 7% reduction in conversions. The key ingredients of an effective homepage are speed, … [Read more...]
Copywriter Challenges Himself To Create An Ad Every Day For A Year, And They’re Pretty Clever
Ukraine-based copywriter Andrii Mishchenko has undertaken a creative challenge titled "365 Days of Copy" that involves creating a print ad every day for a year. He chooses a well-known brand, analyses their communication and advertising, and creates a print ad in Photoshop every day, except weekends. … [Read more...]
10 Hilarious Examples Of How Punctuation Makes A Big Difference
The absence or presence of a comma can change the entire meaning of a sentence. For example, there's a cannibalistic difference between "Let's eat grandma" and "Let's eat, grandma." The same holds true for apostrophes, hyphens, colons, and other punctuation marks. Curtis Newbold from The Visual Communication Guy has come up with a hilarious infographic that illustrates the … [Read more...]
Copywriter Challenges Himself To Create An Ad Every Day For A Year, And Some Of Them Are Pure Genius
Georgia-based copywriter Solomon Tsitsuashvili undertook a creative challenge titled “365 Days of Copy” that involved creating a print ad every day for a year. He picked a well-known brand and, based on their history and background, came up with witty taglines and visuals. Committed to the idea of *nulla dies sine linea*—"never a day without a copy"—Solomon worked through … [Read more...]
20+ Images That Show Why Spellings Are Important
Proofreading is the process of finding and fixing spelling, punctuation, and grammatical errors in a document before it is sent for the final print. It might sound like a simple task, but don't doubt its importance for a second. Even a small typographical error can lead to embarrassing or unintended meanings, especially in public-facing materials. Whether it’s a business … [Read more...]
Designer Creates Adobe-Inspired Chocolate Bars For Job Interviews And Clients
To end her job interviews on a sweet note, Brooklyn-based graphic designer April Hansen created custom packages for Ritter Sport chocolate bars that look like icons of Adobe Suite's core design programs. The front of the packaging bears logos of Adobe Illustrator, Photoshop and InDesign. Using their initials (Ai, Ps, Id), April added personalized messages that highlight her … [Read more...]
200 Words To Use Instead Of “Good”
"Good" is dull and unimaginative. People often use "good" as a lazy replacement for a more appropriate word. Custom Writing have created an excellent infographic that lists 200 words you can use instead of "good". For instance, to describe taste, use "scrumptious" or "delicious". To describe a performance, use "stellar" or "captivating". Know more in the infographic below. … [Read more...]
If You Want To Sound Smarter, Use These Words Instead Of “Very”
"Very" is vague and weak. People often use "very" as a lazy replacement for a more appropriate word. Proof Reading Services have come up with an excellent infographic that lists 128 words you can use instead of "very". For example, instead of "very colorful", you can use "vibrant". Instead of "very funny", use "hilarious". Instead of "very excited", use "thrilled". Know … [Read more...]
37 Brilliant Ads That Grab Your Attention With Clever Headlines And Copywriting
"Nobody reads ads. People read what interests them. Sometimes it’s an ad.” Howard Gossage's words resonate deeply in the marketing world, capturing a fundamental truth about consumer engagement. Building on this insight, we’ve curated a collection of ads that do more than grab attention, they captivate and draw you in. Featuring examples from the Golden Age of Advertising to … [Read more...]
Funny Posters Dedicated To Our Friendship With Our Favourite Software
Good friends know each other inside out and make life easier for each other. With Friendship Day around the corner, Mumbai-based digital agency Pixel Fox Studios thought of paying tribute to the work buddy we all have - software. They've created a series of posters dedicated to the friendship between different types of professionals and their most used softwares. What's also … [Read more...]
Copywriter vs. Art Director vs. Developer – 11 Clever Posters That Show The Differences
Even though they work towards a common objective, copywriters, designers, and developers could not be more different to each other. They all come with their own set of quirks and idiosyncrasies. Recently, we published a cool series of illustrations on Copywriters vs. Art Directors. Someone shared that article with Imgur user PickAndWhammy, after which, he decided to add a … [Read more...]
Two Comedy Writers Are Creating Brutally Honest Parodies Of Ads We See Every Day
London-based comedy writers Aaron Gillies and James Menzies create hilariously profane parodies of regular advertisements and share them on a Twitter account titled We Fix Your Adverts. Using Photoshop, they replace (or ‘fix’) the original taglines with their own one-liners that are a marketing team's worst nightmare. Check them out below. … [Read more...]
“Be Like Bill” Memes For Each Type Of Agency Employee
You must have seen those 'Be Like Bill' memes that took over the internet sometime back. We've created a similar series of memes for agency folks. Check them out below. … [Read more...]
For Writers: Czech Beer Company Creates Typewriter That Pours Beer As You Type
Czech beer brand Staropramen wanted to reach out and encourage people who spend their time enjoying quality experiences such as theatre, jazz music, fine cinema and literature. They connected a typewriter to a draught beer machine and created the ‘TapWriter’, the world’s first type-controlled draught. … [Read more...]
35 Book Titles And Covers That Should Have Never Been Approved
They say don't judge a book by it's cover, but there are some exceptions to the rule. Make no mistake about it, each of these books is (or was) actually available for sale. Though we have no clue how many copies books like "Fancy Coffins" and "Goodbye Testicles" sold, we're pretty sure their titles made more buzz than the content inside. Check out the list below. … [Read more...]
Signatures Of 25 Famous Entrepreneurs And Their Hidden Meanings
MyPrint247 has come up with an interesting infographic that uses handwriting analysis (graphology) to provide a glimpse into the personalities of 25 famous tech entrepreneurs. The list includes Steve Jobs, Bill Gates, Mark Zuckerberg, Tim Cook, Larry Page, Sergey Brin and more. Check it out below. … [Read more...]
40 Funny And Creative Bar Signs That’ll Make You Step In And Grab A Drink
Clever advertising doesn’t always originate from fancy agencies hired by Fortune 500 companies. You’ll find the catchiest slogans and wittiest taglines outside small shops and businesses aiming to increase footfalls and sales. Today’s post showcases 40 hilariously creative chalkboards/signboards used by street pubs and bars to entice customers to step in and grab a drink. Check … [Read more...]
22 Clever Posters That Show The Differences Between Copywriters And Art Directors
In the late 1950s, advertising legend Bill Bernbach came up with the idea of pairing art directors and copywriters into teams. The strategy worked and DDB ended up creating some of the most iconic work of that era. Since then, the art-copy team structure came into existence at most, if not all, agencies. … [Read more...]
The Origin And Evolution Of 12 Famous Advertising Slogans
Did you know that Nike's famous "Just Do It" slogan was inspired by a death-row inmate's final words? Or that Maxwell House Coffee's "Good to the last drop" slogan is 97 years old and was coined by US president Theodore Roosevelt? Advertising Age named De Beers' "A diamond is forever" the best slogan of the 20th century. The team at Best Marketing Degrees has put together an … [Read more...]
22 Ways To Create Interesting Content When You Don’t Have A Clue
Last week, our post on 29 Effective Ways To Stay Creative received a lot of positive feedback from our subscribers. This time around we bring you 22 ways to fight writer's block and create compelling content when you don't have a clue. Although this infographic is directed primarily towards bloggers, most writers and content creators will benefit from the useful tips and … [Read more...]
Why Copywriters Have The Best Job In The World (Infographic)
In the past, we've shared infographics dedicated to clients, agencies, designers, and developers, which made our copywriter friends a little uncomfortable. Sometime back we received a mail saying how much they thought our copy stank (hell, don't we know that, it's written by designers) and how we need to share more articles on writing and content creation. … [Read more...]