Digital Synopsis

Design, Advertising & Creative Inspiration

Shutterstock’s Top Creative Trends For 2019

Shutterstock has released their 2019 Creative Trends Report, based on billions of image, video, and music searches and downloads from more than 1.9 million creatives. The report comprises of three sections - major trends, rising trends, and global trends in 20 countries around the world. The major trends include Zine Culture, 80s Opulence, and Yesterday's Tomorrow. The … [Read more...]

What Logo Styles Do Consumers Trust Most?

SurveyMonkey and infographic maker Venngage surveyed over 1000 adults living in the U.S. on what logo styles they trusted the most. The respondents were shown a series of logos for imaginary companies in six different industries: Jewellery retail, education, financial services, law firm, news/media, and technology. Six variations of each logo were presented: Icon dominant, … [Read more...]

Top 10 Graphic Design Trends For 2019

Previously, we featured the top web design and logo design trends for 2019. Today, we focus on emerging trends in graphic design with the help of this handy infographic by 99designs. The infographic features the top 10 graphic design trends to look out for in 2019, with relevant examples of each trend. These include 3D typography, asymmetrical layouts, evolved gradients and … [Read more...]

The Top 50 Companies Creatives Would Love To Work For

Creative talent network Working Not Working has released its annual survey of the top 50 companies creatives want to work for. This is the fifth edition of the list, which started in 2014. This year's list has been compiled from the answers of 8934 creatives who are part of the Working Not Working community. 2832 companies were named, and the top 50 made it to the … [Read more...]

Simple, Useful Design Tips For UI/UX Designers

'Sparklin Design Tips' is a series of short, useful UI/UX tips by New Delhi-based digital agency Sparklin, shared every Tuesday on their social media channels. Using before-and-after mockup images, the team at Sparklin explains good UI/UX practices with visual examples, making them easy to understand and comprehend. Whether you're a newbie or a seasoned designer, these tips … [Read more...]

Top Graphic Design Trends For 2019

With each passing year, we see new trends emerging in the world of design and old ones fading out. 2019 is all about finding a sense of order and beauty amidst all the chaos. Complex gradients and abstract geometry will remain prominent across design mediums. Expect to see more implementation of evolved patterns, broken grid layouts, brutalist design, isometric and … [Read more...]

2019 Color Trends: The World’s Most Popular Colors

Shutterstock has released its 2019 Color Trends report based on data from billions of image searches on their platform. By collapsing pixel data and hex codes, the team at Shutterstock was able to see what hues their users are downloading most frequently. Using this information they've compiled a visual report of the top three universally popular colors, as well as local … [Read more...]

8 Biggest Graphic Design Trends That Could Dominate 2019

2018 was all about big, bright, and bold graphic design. Brands vied for attention with the use of vibrant colors and powerful typography. These trends will continue to dominate in 2019, with more and more brands implementing vivid colors, complex gradients, duotones, bold fonts, and geometric shapes in their designs. Expect to see more vibrant hues, futuristic color … [Read more...]

19 Graphic Design Mistakes That Novice Designers Make

After a few years in the graphic design business, you realize how important it is to get the basics right. Like using proper font and color combinations, implementing visual hierarchy, using grids, alignment, white space, and so on. The team at Visme, an online tool for creating infographics and presentations, has come up with an excellent visual list of 19 graphic design … [Read more...]

Top Web Design Trends In 2018

Previously, we featured the top trends in 2018 for graphic design, logo design, typography, and images. In today’s post, we focus on the latest web design trends with the help of this handy infographic by Template Monster. 2018 is all about an immersive user experience. AI and machine learning continue to be big this year. Progressive web apps are a must-have tool. Other … [Read more...]

Top 11 Design Trends For Images And Videos In 2018

Shutterstock is one of the biggest stock resource sites in the world with billions of annual searches for images, videos, and music. Every year, their in-house creative teams examine their search and download data to discover what kind of images, videos, and music witnessed the biggest increase from last year. With this information, they identify the creative trends that will … [Read more...]

6 Important Logo Design Principles Every Designer Should Know

Before you start a logo design project, you need to know who the logo is for? Who is the target audience? The logo will define what the business is all about. Should it be masculine or feminine, traditional or modern, exclusive or inclusive? The colors, typography, and geometry of the symbol will depend on all these factors. DesignMantic has come up with a handy infographic … [Read more...]

20 Important Design Principles Explained With Simple Illustrations

There are no fixed rules or formulas for good design, but there are a few basic principles that will help you create design that is effective, functional, and aesthetically pleasing. Technical jargon can sometimes get confusing or overwhelming, which is why Canva has come up with a fantastic infographic that uses simple illustrations to explain the 20 most important design … [Read more...]

What Your Font Choices Say About You

Every designer has a set of favourite fonts that they prefer to use in a majority of projects. These are the first fonts that come to your mind every time you start a new project. In our previous posts, we've explained how every font has a unique personality, a purpose, and an emotion. But did you know that the font you choose says a lot about you as well? GetVOIP has come … [Read more...]

31 Useful Design Techniques For Creative Two-Letter Logos

Two-letter logos are one of the most popular logo styles in the world. They're memorable because they use the brand's initials to form a unique symbol. When executed properly, a two-letter logo conveys power, luxury, style, and exclusivity. Some of the world's most well-known brands like General Motors, Volkswagen, Hewlett-Packard, General Electric, LG, Warner Bros., Louis … [Read more...]

33 Beautiful Color Schemes For Your Next Design Project

Looking for color combinations for your graphic, web or UI design? CoSchedule has come up with a handy infographic that shares 33 beautiful palettes organized by primary and secondary colors. They've also compiled two additional infographics on color + word associations and color psychology. Check them all out below. … [Read more...]

Top 10 Typography Trends You Can’t Afford To Miss In 2018

What kind of typography trends can we expect to see in 2018? This year is all about big, bold text, hand-drawn letters, custom fonts, retro typefaces, multi-color gradients, and more. New York-based web design agency Branex has come up with a handy infographic that shares some interesting typeface statistics and lists the top 10 typography trends for 2018. Check it out … [Read more...]

How Your Brain “Sees” A Logo, According To Science

When it comes to consumer behaviour, logos play an important psychological role in influencing decision making, especially when there is lack of time or information. It takes just 400 milliseconds for our brain to recognize a logo and trigger a response based on our preferences and previous experiences with the brand. Brands that we like elicit activity in the part of the … [Read more...]

8 Photoshop Tips And Tricks For Faster Work

When working with multiple layers in Photoshop, it's possible to instantly view a single layer on its own by holding down Alt and clicking on the eye icon of the layer in the Layers panel. Also, to instantly select layer contents, hold Cmd while clicking on the layer thumbnail. … [Read more...]

Top Web Design Trends For 2018

Currently, there are 8.4 billion connected devices in the world and this number will grow to a whopping 50 billion by 2020. In this ever-changing digital landscape, effective web design is as important as the quality of your content. 94% of all online users stop trusting websites with a degraded web design. It is also crucial to embrace and implement the latest technological … [Read more...]

39 Things You Didn’t Know About The World’s Favourite Brands

Did you know that the founder of Fedex, Frederick Smith, saved the company by taking its last $5000 and turning it into $32,000 in a Las Vegas casino. Apple's iPad retina display is manufactured by their leading competitor, Samsung. Facebook is mostly blue because Mark Zuckerberg is red-green colourblind. Lamborghini used to make farm equipment. Silver Door has compiled an … [Read more...]

Top Graphic Design Trends For 2018

With each passing year, we see new trends emerging in the world of design and old ones fading out. 2018 is all about visual contrast with the use of bright colors, gradients, and bold typography. Duotone effects and double exposure images will remain prominent across design mediums. Expect to see more implementation of isometric design, custom illustrations, split-page design, … [Read more...]

12 Visual Hierarchy Principles Every Designer Should Know

Visual hierarchy is the arrangement and presentation of design elements in order of their importance. It influences the order in which the human eye perceives the information that is being displayed. A simple example would be a business card - the name of the organisation is usually the most prominent element, followed by the name of the card holder, job title, and contact … [Read more...]

The Most Popular Font Types In America

Venngage is a popular online tool that lets you create free infographics for reports, data presentations, promotions, and more. It is used by over 1 million users and 21,000 businesses worldwide. Recently, they analyzed the usage statistics of 50+ fonts they offer on their platform, to see where in the US certain types of fonts are most commonly used. These included serif, sans … [Read more...]

8 Types Of Clients You Never Want To Work With

Which type of clients do you find the most difficult to work with? The design experts who think they have an eye for design? The penny pinching visionaries with tiny budgets and huge expectations? Or the workaholic clients who work round the clock and expect you to do so as well? GetCRM has put together a relatable infographic that lists the eight types of difficult clients … [Read more...]

10 Typography Mistakes That Novice Designers Make

"Typography is an art. Good typography is art." - Paul Rand. Toronto-based designer Meagen Higginbottom, who runs design blog Forth And Create, has shared a list of 10 common typography mistakes that make your designs look amateurish. These include improper kerning and leading, stretched fonts, lack of contrast, using too many fonts, and more. Even if you've spent years in … [Read more...]

How To Choose The Right Font For Your Brand

Every font has a unique personality and characteristic. When choosing a font for your brand, it is imperative that you choose the one that best reflects the personality of your brand. Different fonts evoke different emotions. Serif fonts portray tradition, reliability, and integrity (which is why they're used by most print media brands). Sans-serif fonts give a modern, … [Read more...]

20 Typography Rules Every Designer Should Know

Good typography is the difference between amateur and professional design. It arouses the user's interest and ensures that your message gets read. Typography is an art, and though they say art has no rules, there are certain principles you should follow when it comes to typography. Nothing says "amateur" like stretched fonts, lack of kerning, illegible text, and using too … [Read more...]

This Handy Infographic Helps You Choose The Right Colors For Your Brand

Did you know that the color red encourages appetite, which is why it is frequently used in the fast-food sector? Blue is the color of strength, wisdom and trust, which is why it is used so widely. We have a strong primitive relationship with green as it represents life, which is why it is commonly used for organic food and pharmaceuticals. Yellow represents youth, happiness and … [Read more...]

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