Shutterstock is one of the biggest stock resource sites in the world with billions of annual searches for images, videos, and music. Every year, their in-house creative teams examine their search and download data to discover what kind of images, videos, and music witnessed the biggest increase from last year. With this information, they identify the creative trends that will … [Read more...]
6 Important Logo Design Principles Every Designer Should Know
Before you start a logo design project, you need to know who the logo is for? Who is the target audience? The logo will define what the business is all about. Should it be masculine or feminine, traditional or modern, exclusive or inclusive? The colors, typography, and geometry of the symbol will depend on all these factors. DesignMantic has come up with a handy infographic … [Read more...]
20 Important Design Principles Explained With Simple Illustrations
There are no fixed rules or formulas for good design, but there are a few basic principles that will help you create design that is effective, functional, and aesthetically pleasing. Technical jargon can sometimes get confusing or overwhelming, which is why Canva has come up with a fantastic infographic that uses simple illustrations to explain the 20 most important design … [Read more...]
What Your Font Choices Say About You
Every designer has a set of favourite fonts that they prefer to use in a majority of projects. These are the first fonts that come to your mind every time you start a new project. In our previous posts, we've explained how every font has a unique personality, a purpose, and an emotion. But did you know that the font you choose says a lot about you as well? GetVOIP has come … [Read more...]
Graphic Designer’s Interesting Experiment Shows How The Placement Of An Element Affects Its Meaning
Brazilian designer Nei Valente has come up with an intriguing design experiment titled 'Thoughts on Position' that studies the relationship between the placement of an element and its meaning. The objective was to find out if the same element can communicate different messages when placed in different positions. In this experiment, Valente surveyed 288 participants with a … [Read more...]
31 Useful Design Techniques For Creative Two-Letter Logos
Two-letter logos are one of the most popular logo styles in the world. They're memorable because they use the brand's initials to form a unique symbol. When executed properly, a two-letter logo conveys power, luxury, style, and exclusivity. Some of the world's most well-known brands like General Motors, Volkswagen, Hewlett-Packard, General Electric, LG, Warner Bros., Louis … [Read more...]
33 Beautiful Color Schemes For Your Next Design Project
Looking for color combinations for your graphic, web or UI design? CoSchedule has come up with a handy infographic that shares 33 beautiful palettes organized by primary and secondary colors. They've also compiled two additional infographics on color + word associations and color psychology. Check them all out below. … [Read more...]
Top 10 Typography Trends You Can’t Afford To Miss In 2018
What kind of typography trends can we expect to see in 2018? This year is all about big, bold text, hand-drawn letters, custom fonts, retro typefaces, multi-color gradients, and more. New York-based web design agency Branex has come up with a handy infographic that shares some interesting typeface statistics and lists the top 10 typography trends for 2018. Check it out … [Read more...]
How Your Brain “Sees” A Logo, According To Science
When it comes to consumer behaviour, logos play an important psychological role in influencing decision making, especially when there is lack of time or information. It takes just 400 milliseconds for our brain to recognize a logo and trigger a response based on our preferences and previous experiences with the brand. Brands that we like elicit activity in the part of the … [Read more...]
8 Photoshop Tips And Tricks For Faster Work
When working with multiple layers in Photoshop, it's possible to instantly view a single layer on its own by holding down Alt and clicking on the eye icon of the layer in the Layers panel. Also, to instantly select layer contents, hold Cmd while clicking on the layer thumbnail. … [Read more...]
Top Web Design Trends For 2018
Currently, there are 8.4 billion connected devices in the world and this number will grow to a whopping 50 billion by 2020. In this ever-changing digital landscape, effective web design is as important as the quality of your content. 94% of all online users stop trusting websites with a degraded web design. It is also crucial to embrace and implement the latest technological … [Read more...]
39 Things You Didn’t Know About The World’s Favourite Brands
Did you know that the founder of Fedex, Frederick Smith, saved the company by taking its last $5000 and turning it into $32,000 in a Las Vegas casino. Apple's iPad retina display is manufactured by their leading competitor, Samsung. Facebook is mostly blue because Mark Zuckerberg is red-green colourblind. Lamborghini used to make farm equipment. Silver Door has compiled an … [Read more...]
Top Graphic Design Trends For 2018
With each passing year, we see new trends emerging in the world of design and old ones fading out. 2018 is all about visual contrast with the use of bright colors, gradients, and bold typography. Duotone effects and double exposure images will remain prominent across design mediums. Expect to see more implementation of isometric design, custom illustrations, split-page design, … [Read more...]
A’ Design Award Releases Rankings Of Countries That Have Won The Most Design Titles
The World Design Rankings (WDR) have released the current ranking of countries based on the number of designers that have won the A' Design Awards. The countries are represented by the participating designer's nationality and the rankings are based on the current aggregated scores of participants between 2010 and 2017. … [Read more...]
12 Visual Hierarchy Principles Every Designer Should Know
Visual hierarchy is the arrangement and presentation of design elements in order of their importance. It influences the order in which the human eye perceives the information that is being displayed. A simple example would be a business card - the name of the organisation is usually the most prominent element, followed by the name of the card holder, job title, and contact … [Read more...]
The Most Popular Font Types In America
Venngage is a popular online tool that lets you create free infographics for reports, data presentations, promotions, and more. It is used by over 1 million users and 21,000 businesses worldwide. Recently, they analyzed the usage statistics of 50+ fonts they offer on their platform, to see where in the US certain types of fonts are most commonly used. These included serif, sans … [Read more...]
8 Types Of Clients You Never Want To Work With
Which type of clients do you find the most difficult to work with? The design experts who think they have an eye for design? The penny pinching visionaries with tiny budgets and huge expectations? Or the workaholic clients who work round the clock and expect you to do so as well? GetCRM has put together a relatable infographic that lists the eight types of difficult clients … [Read more...]
10 Typography Mistakes That Novice Designers Make
"Typography is an art. Good typography is art." - Paul Rand. Toronto-based designer Meagen Higginbottom, who runs design blog Forth And Create, has shared a list of 10 common typography mistakes that make your designs look amateurish. These include improper kerning and leading, stretched fonts, lack of contrast, using too many fonts, and more. Even if you've spent years in … [Read more...]
150 People Were Asked To Draw 10 Famous Logos From Their Memory, And The Results Are Hilarious
The logos of global brands like Apple, Starbucks, and Adidas are seen and recognized by billions of people every day. Their logos have become iconic to the point that they create an instant brand association in the minds of consumers. But how well do consumers know the exact shape and colors of these famous logos? … [Read more...]
How To Choose The Right Font For Your Brand
Every font has a unique personality and characteristic. When choosing a font for your brand, it is imperative that you choose the one that best reflects the personality of your brand. Different fonts evoke different emotions. Serif fonts portray tradition, reliability, and integrity (which is why they're used by most print media brands). Sans-serif fonts give a modern, … [Read more...]
20 Typography Rules Every Designer Should Know
Good typography is the difference between amateur and professional design. It arouses the user's interest and ensures that your message gets read. Typography is an art, and though they say art has no rules, there are certain principles you should follow when it comes to typography. Nothing says "amateur" like stretched fonts, lack of kerning, illegible text, and using too … [Read more...]
This Handy Infographic Helps You Choose The Right Colors For Your Brand
Did you know that the color red encourages appetite, which is why it is frequently used in the fast-food sector? Blue is the color of strength, wisdom and trust, which is why it is used so widely. We have a strong primitive relationship with green as it represents life, which is why it is commonly used for organic food and pharmaceuticals. Yellow represents youth, happiness and … [Read more...]
What Do The Logos Of Successful Companies Have In Common?
56% of America's fastest growing companies use blue or dark colors (black and gray) as primary colors for their logos. 66% of these companies use both an icon and a wordmark. 94% of the logos are minimal. … [Read more...]
The Homepages Of America’s Fastest Growing Companies Have These Elements In Common
“You never get a second chance to make a first impression.” – Will Rogers. The homepage of your website is a user/customer’s first impression of your company. You have 0-8 seconds to engage a user, after which the majority of them leave. A one-second delay in your site speed can result in a 7% reduction in conversions. The key ingredients of an effective homepage are speed, … [Read more...]
A Useful Guide To Different Font Formats That Every Designer Should Know
There are many choices of font formats but not a single one works across all browsers. You will have to use multiple font formats to deliver a consistent experience. These include TrueType Font (TTF), OpenType (OTF), Embedded OpenType (EOT), Web Open Font Format (WOFF) and Scalable Vector Graphics font (SVG). … [Read more...]
Learn Basic Photoshop Tools And Tricks With This Handy Cheat Sheet For Beginners
If you're using Adobe Photoshop for the first time without any training, all those tools and features can seem a bit daunting. Once you get used to the interface and spend a few hours on the program, you'll realize it's actually not that hard. To become a pro, you'll need practice, patience and an in-depth knowledge of most of the features the program has to offer. … [Read more...]
Sketch vs. Photoshop
Blogger Helga Moreno has come up with a handy infographic that compares the time-tested Adobe Photoshop with the relatively new Sketch app, on the basis of their usability for web design and development. The infographic lists the key features of both apps and compares them on relevant parameters. … [Read more...]
8 Illustrator Tips And Tricks For Faster Work
Did you know that the Symbols panel in Adobe Illustrator is a great way of building a collection of artwork that you can quickly draw from in-between projects? Also, the Graphic Styles panel lets you save and reuse an appearance (fill, stroke, opacity, etc.) that you've created. Ctrl/Cmd + D is useful for rapidly repeating the last transformation action performed. … [Read more...]
22 Graphic Design Mistakes That Novice Designers Make
After a few years in the graphic design business, you realize how important it is to get the basics right. Like following a file naming convention, creating scalable logos, ensuring proper kerning and leading, using high-res images for printing, and so on. … [Read more...]
How Filmmakers Use Colors To Set The Mood Of A Film
In filmmaking, color is used to set the tone of a scene before any of the actors have even uttered a word. Red is used to denote passion, danger or power. Pink signifies innocence, femininity and beauty. Yellow is associated with joy, naivety and insanity. Blue symbolizes isolation, passivity and calmness. … [Read more...]
10 Hilarious Examples Of How Punctuation Makes A Big Difference
The absence or presence of a comma can change the entire meaning of a sentence. For example, there's a cannibalistic difference between "Let's eat grandma" and "Let's eat, grandma." The same holds true for apostrophes, hyphens, colons, and other punctuation marks. … [Read more...]
What Different Types Of Fonts Mean And How To Use Them
Every font has a unique personality and purpose. While working on a project, it's imperative to know which font matches the intended tone of communication. Serif fonts portray tradition, sophistication and a formal tone. Sans serif fonts are modern, humanist and neutral. Slab serifs are bold and contemporary. Script fonts are elegant, classic, stylish and formal. … [Read more...]
Adobe Illustrator ‘Pen Tool’ Cheat Sheet For Designers
Paul Trani, Senior Worldwide Creative Cloud Evangelist for Adobe, has created a handy 'Pen Tool' cheat sheet for Adobe Illustrator. The 8-point visual guide covers the basics and shows you how to create straight and curved lines, add/delete/move anchor points and use bezier handles. We've also collated a few tutorials that Illustrator newbies might find useful. Check them all … [Read more...]
Who Legally Owns A Website Once It’s Designed?
"I paid a professional web designer to create my site, of course I own it!" - this is probably the belief that almost every website client holds. It makes perfect sense - you paid someone to develop a website for you. Why then would you not own what you paid for? … [Read more...]
What Is SSL And Why Every Website Will Need It In 2017
SSL (Secure Sockets Layer) is the standard security technology for establishing an encrypted link between a web server and a browser to avoid interception by hackers. Encryption means to convert information or data into a code, especially to prevent unauthorized access. A website that uses SSL encryption has a padlock next to their domain name in the browser's address bar (like … [Read more...]
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