Typography is a fundamental element of design that often goes unnoticed, until it’s ineffective. It has the power to enhance an ad’s visual impact and clarity or, when misused, detract from the message entirely. Even well-established brands can occasionally miss the mark. Tom Cargill from Satori Graphics has come up with an interesting before-and-after tutorial in which he … [Read more...]
Nike’s New Ad Is An Editing Marvel That Reminds Us Of The Unifying Power Of Sport
Nike has come up with an exceptional ad that highlights the power of sport and its ability to unite us, especially in these trying times. Titled "You Can't Stop Us", the 90-second spot features a split-screen format in which different sports clips are playing simultaneously on the left and the right of the screen. The beauty of the film is that the clips have been edited in … [Read more...]
Nike Says Goodbye To Kobe Bryant With A Beautiful Tribute
They say images speak louder than words, but Nike just proved that is not always the case. The sportswear giant released a touching tribute to Kobe Bryant just ahead of the public memorial service at the Staples Center for the Lakers legend and his daughter Gianna. The two-minute video features no images or footage, just text and audio clips that highlight the various … [Read more...]
Designer Creates Beautiful Team Badges During The World Cup
Venezuela-based illustrator and graphic designer Moises Fernandez designed some beautiful team badges for his Instagram page during the World Cup. Created with Adobe Illustrator and Photoshop, the crests feature beautiful illustrations and artwork, with national symbols and relevant colors for each team. Check them out below. … [Read more...]
Designer Turns Neymar’s Dramatic Falls Into A Free Font
Brazilian art director Luciano Jacob has turned Neymar's dramatic World Cup falls into a free-to-download font called 'Ney Type'. While others were busy mocking the Brazilian footballer's dives on social media, Jacob was convinced Neymar was "just trying to send us a message". He noticed the similarity between Neymar's poses and letterforms of the alphabet, and created a … [Read more...]
The Font On Adidas’ Football World Cup Jerseys Is Causing A Lot Of Confusion
The official Adidas' font, used on its FIFA World Cup jerseys, is causing confusion due to its square, Cyrillic-style letters and numbers. Inspired by traditional Soviet imagery, the font uses sharp 90-degree strokes which causes confusion between letters like 'A' and 'R', 'X' and 'K', 'Z' and '2', etc. FIFA's equipment regulations state that the font used on all apparels … [Read more...]
FIFA World Cup Logos From 1930 – 2022, Which One’s The Best?
The FIFA World Cup is the most widely viewed and followed sporting event in the world. The logo for the 2022 World Cup in Qatar has been unveiled and we decided to do a round-up of all the World Cup logos from 1930 - 2022. During the first four World Cups from 1930 - 50 (there were no tournaments in '42 and '46 due to World War II), the organizers created posters instead of … [Read more...]
Adidas Ignored This Brilliant Ad Made By A Student But Everyone’s Loving It
"Break Free" is a spec ad film by Eugen Merher, a 26-year-old student at the Filmakademie Baden-Württemberg in Germany. It tells the story of 79-year old Karl, a former marathon runner locked up in a lifeless nursing home. One evening he discovers his old Adidas running shoes and decides to take a run in his old marathon outfit, but ends up being stopped and restrained by … [Read more...]
A Beautiful Reminder Of The Strength And Contribution Of Mothers In Our Lives
With Mother's Day around the corner, P&G and agency Wieden + Kennedy, Portland, have come up with a brilliant commercial for the Rio Olympics that salutes mothers for their strength, sacrifice and contribution in making us who we are. … [Read more...]
Reebok Billboard Gives You A Free Pair Of Sneakers If You Can Run Past it Fast Enough
How fast can you run? Last weekend, Reebok set up a cool billboard in Stockholm with a built-in speed camera that measured how fast pedestrians jogged (or ran) past it. Anyone who ran faster than 17 kilometres per hour (10.56 miles per hour) unlocked a pair of Reebok ZPumps. Watch the stunt in action below. … [Read more...]
Designer Creates Beautiful Logo For 2020 Tokyo Olympics And The Internet Is Loving It
Spain-based Japanese graphic designer KanKan has created a brilliant logo concept for the 2020 Tokyo Olympics, that's winning the internet. Check it out below. … [Read more...]
If You Love Music And Hate Exercise, Here’s The Perfect App For You
Over 50% of teenagers in Poland don't do any form of exercise. The Run With Heart Foundation found a way to encourage them by rewarding them with the one thing most of them love – music. They collaborated with Warner, Universal and Sony and created a mobile website called Moving Tracks, where teens can listen to new tracks, but on one condition – the song only plays when … [Read more...]
How Cool Are These “Workout Billboards” By Powerade Sports Drink?
Powerade, the Coca-Cola-owned sports drink, came up with these cool "Workout Billboards" that not only advertise their products but also double as training machines. Three kinds of displays were used: a lat machine, a punching machine and a climbing wall that scrolls. Check them out in action below. … [Read more...]
Soccer Legend Shows ‘Power’ Of Sexual Supplement In Funny New Ad
A banned commercial for Libidium Fast sexual supplement, featuring Portuguese soccer legend Paulo Futre, has gone viral with over 275,000 views in three days. The 82-second clip starts with a rear-shot of Paulo with a football bouncing up and down in front of him, giving the impression that he is juggling the ball with his feet. The camera slowly zooms out and the viewer … [Read more...]
McDonald’s FIFA World Cup Ad Features The Most Mind-Boggling Trick Shots Ever
DDB Chicago created this gem of an ad for McDonald's that doesn't feature any sports stars (or burgers for that matter), yet celebrates the beautiful game with a collection of insane trick shots that'll leave your jaws dropped. Check it out below. … [Read more...]
Rescued Chilean Miners Star In Most Inspirational World Cup Ad So Far
In 2010, 33 miners were trapped for 69 days at the San José Mine before being miraculously rescued by a team of experts in an operation which lasted 24 hours. The incident had occurred barely a month after the 2010 World Cup. Now 4 years later, all 33 miners return to the Atacama desert to back their national team which is placed in the infamous "Group of Death" along with … [Read more...]
Wife Not Letting You Watch The Game? Introducing The Vuvuzela Remote Control
Check out this cool marketing and product innovation by beIN Sports network. They've come up with a vuvuzela (loud plastic horn used by soccer fans) that works like a remote control and changes the television channel to beIN Sports every time you blow it. Why? So you soccer-fans can finally get your voice heard and watch the game instead of some boring crap. … [Read more...]
Heineken Negotiation – Convince Your Lady To Buy Ugly Stadium Seats And Win Tickets To The Game
Subscribers on our social media channels loved the Heineken interactive beer bottle innovation we shared a few days ago. Here's another super-cool campaign from the Dutch brewing company. … [Read more...]
This Paralympics Commercial Is One Of The Most Inspiring Ads You’ve Ever Seen
Sport is the great equalizer. It recognizes no boundaries of gender, stature, or physical form. It is indifferent to your origins or the size of your bank account. Whether you run on limbs or roll on wheels, the competitive field remains open and welcoming. The only thing that sport demands is your presence and your unwavering commitment to strive for victory. It's not about … [Read more...]
Olympic Logos From 1924 – 2024, Which One’s Your Favourite?
For a century, the logos of the Summer Olympics have evolved, each encapsulating the spirit and culture of its host city. From the early designs of Paris 1924 to the contemporary aesthetics of Paris 2024, these emblems are more than just symbols; they are visual stories of their times. Each logo captures the essence of its era, reflecting the unique characteristics and … [Read more...]