The Font On Adidas’ Football World Cup Jerseys Is Causing A Lot Of Confusion
The official Adidas’ font, used on its FIFA World Cup jerseys, is causing confusion due to its square, Cyrillic-style letters and numbers. Inspired by traditional Soviet imagery, the font uses sharp 90-degree strokes which causes confusion between letters like ‘A’ and ‘R’, ‘X’ and ‘K’, ‘Z’ and ‘2’, etc.
FIFA’s equipment regulations state that the font used on all apparels must be legible and distinguishable by all players, match officials, spectators and the media. Adidas’ font is neither clearly legible or distinguishable as pointed out by Twitter users over the past one week.
Adidas’ World Cup Font
Social Media Reactions
This perfectly illustrates the problem about this “typeface”. Thanks, Julian … OAAXLEA? DARKLER? ORAHLEA? DAAHLER? ORAXLER? ORAHLER? DRAXLER? OARHLEA? DAAXLEA? OAAHLER? DARXLER? OARXLEA? ORAXLER? DRRXLER? DRAHLEA? DRRHLER? ORAXLEA? OAAXLER? ORRHLER? DARHLEA? pic.twitter.com/YqJIyIpxyw
