You don’t become the most valuable brand in the world 13 times in a row for nothing. Coke is known for its simple yet powerful campaigns, true to its ‘Open Happiness’ brand slogan and this one’s no exception.
Some of the coolest innovations we’ve seen come from beer manufacturers (remember Budweiser’s Happy Hour Extender?). This time around it’s Heineken that has jumped onto the digital bandwagon by adding a dash of interactive jazz to the drinking experience.
Everyone loves spring. So do flies, mosquitoes and other annoying insects. Orphea wanted to advertise its powerful insect repellant in an effective manner and Publicis (Italy) came to the rescue.
Ever received an appointment letter that uses Comic Sans? Or a formal dinner invitation that uses Papyrus? Most of us have definitely come across ugly government websites, letters and documents that screw up on fonts big time. So what is it like for the reader?
The world is in financial disarray, currencies failing, economies in wild flux, jobs being lost. But what if you could build an entirely new economy? One specifically designed for the digital realm. That’s the idea behind Bitcoin.
Wether you liked the film or not, you would have surely been impressed by the incredibly slick graphics and user-interface elements that proved to be a visual delight for general audiences and design-lovers alike. GMUNK and his GFX team are the ones behind these brilliant UIs & displays. Quite an ‘effective team’ we have to admit.
Here’s another one of those simple but effective ideas you wish you’d thought of. Based on the insight that traditional movie posters have little impact on the tech-savy generation, Cheil Worlwide created ‘WiFi posters’ for their client CJ Entertainment in South Korea.
Long-distance lovers, your prayers have been answered. Durex has come up with an innovative new technology that’ll set your long-distance love life on fire! Labeled ‘Fundawear’, this revolutionary wearable tech lets you ‘touch’ your partner over the internet via a smartphone app.
Samsung unpacked the Galaxy S4 in style at a grandiose event filled with extravagant sets and flamboyant choreography at the Radio City Music Hall in New York on Thursday. The smartphone will be released on April 26 with 327 operators across 155 countries and will be available in two colors - Black Mist and White Frost.
The Fiat 500 is adored by 90% of the female population out there. Ok we admit we don’t have the exact numbers but they’ll be pretty much around our estimate. Keeping its primary target audience in mind, Fiat UK launched a new TV commercial for the 500L featuring a mother of three, rapping about the challenges she faces on a daily basis.
This holiday season we’ve had some interesting public awareness campaigns like Offset Your Naughty by Carmichael Lynch and Buzzed Buzzer by Havas Chicago. Here’s another intriguing one from Minneapolis ad agency Preston Kelly in collaboration with Oxam America.
Here’s a cool build-it-yourself contraption conceptualized by creative agency Havas Worldwide, Chicago. The “Buzzed Buzzer” is a party horn that only works if you’re drunk.
Minneapolis-based creative agency Carmichael Lynch lets you start the holiday season on a positive note.