Colour psychology has become an increasingly important part of branding, identity and logo design for businesses as each shade has a specific psychological impact on the consumer they are targeting.
UK insurance intermediary Towergate Insurance analysed 520 company logos in a variety of sectors and compiled them into an infographic to determine which industry favours which colour(s). The graphic also shares information on how these colour choices affect consumer psychology and behaviour. Check it out below.
What factors do you keep in mind when deciding on a color for a brand or a logo? Share this post with a designer friend and voice your views in the comments below.