Coca-Cola's advertising has always been about bringing people together. In this campaign from Coca-Cola Middle East, agency Memac Ogilvy Dubai came up with a series of print and outdoor ads that show Coke cups, glasses, and bottles filled with crowds of people that look like they’re at a concert. The photography, art direction, and post production makes them look like … [Read more...]
It’s Hard To Believe These Soda Bottles Are Actually Cakes
How cool are these realistic soda bottle cakes by Sydney-based Andres Fatso? Except for the plastic wrapper, the entire 'bottle' is edible. The Sprite cake is Matcha flavoured, the Coca-Cola cake is Nutella flavoured and the Fanta cake is Reese's Peanut Butter Cup. Check them out below. … [Read more...]
Amazing Illustrations That Use Negative Space Brilliantly
In art, negative space is the background space around the main object of an image. In a two-tone image (eg. black and white), the object is usually depicted in a darker color (black) than the background (white), thereby forming a silhouette. Sometimes, the tones are reversed and white is used to fill the silhouette (refer Coke examples below). When an artist carves out a shape … [Read more...]
This Heartwarming Stunt By Coke Reminds Us To Never Judge People By Their Appearance
According to a clinical psychology study, it only takes seven seconds for us to judge a person when we first meet them. In Ramadan, the month of goodness, Coca-Cola wanted to remind everyone not to base their opinions on appearances. They conducted a social experiment where they invited six different people to an Iftar (evening meal after the Ramadan fast) in a pitch-dark room … [Read more...]
How Coke Got College Freshmen To Make New Friends Just By Changing The Cap Of Its Bottles
Leo Burnett And Coca-Cola Colombia came up with this brilliant product innovation to help freshmen break the ice and make new friends on the first day of college. They created a unique bottle that can only be opened with another bottle, thereby giving students an excuse to strike a conversation with each other. Check it out below. … [Read more...]
Coke Creates Phone Booth That Accepts Bottle Caps Instead Of Coins For UAE Workers To Call Home
Every day, thousands of South Asian labourers arrive to Dubai to work for a better future. They do it to support their family and to provide better education for their kids back home. They long to hear their voice every day, even for a couple of minutes. But with an average income of $6 per day, they have to pay up to $0.91/min to call home, making it nearly impossible to … [Read more...]
Coke Creates Personalized Billboards That Flash Your Name When You Approach
Building on Coca-Cola's global campaign in which people could personalize their Coke bottles and cans, Tel Aviv based creative agency Gefen Team created these super-cool interactive billboards for Coca-Cola Israel. … [Read more...]
Coke ‘Small World’ Vending Machines Bring Indians And Pakistanis Together
You don't become the most valuable brand in the world 13 times in a row for nothing. Coke is known for its simple yet powerful campaigns, true to its 'Open Happiness' brand slogan and this one's no exception. … [Read more...]
