Beautiful Anti-Alcoholism Ad Shows A World Where Kids Can Choose Their Parents
Finnish charity Fragile Childhood and Havas Worldwide Helsinki have come up with this beautiful but heartbreaking public service ad for alcoholism among parents. Titled The Orphanage, the film shows a futuristic world where the roles are reversed. Parents are the orphans and children get to choose who they want to take home. They’re guided around the sci-fi orphanage by a matron and shown all kinds of friendly and loving parents, before being taken to a chamber where a drunk couple is having a fight. Reality sets in and the children are shown taking them home. A tagline follows: “Children can’t choose their parents”. Here’s the full ad below.
Apart from the strong message, we like the art direction and the ‘role reversal’ approach Havas Worldwide has taken. What do you think? Share this post and your views in the comments below.
