Copywriter Challenges Himself To Create An Ad Every Day For A Year, And Some Of Them Are Pure Genius
Georgia-based copywriter Solomon Tsitsuashvili undertook a creative challenge titled “365 Days of Copy” that involved creating a print ad every day for a year. He picked a well-known brand and, based on their history and background, came up with witty taglines and visuals.
Committed to the idea of *nulla dies sine linea*—”never a day without a copy”—Solomon worked through holidays, busy schedules, and even less-than-ideal moments. The project became a daily exercise in discipline and creativity, showcasing the value of persistence in honing one’s craft. Here are the best ads from the series.
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Which one’s your favourite? Share this post with a fellow creative and voice your views in the comments below. All images via Solomon Tsitsuashvili.
