How many billboards do you see in your daily commute and how many do you remember? The average attention span of humans is 8 seconds and if advertisers don’t work their magic in that time, the message is lost.
Today’s post features 50 brilliant examples of outdoor, ambient and billboard advertising. These clients and agencies came up with ingenious and unexpected ways to capture eyeballs and deliver their message in the best possible manner. Check them out below.
1. Belt Up

2. Anando Milk

3. Copenhagen Zoo

4. Colorado State Patrol

5. QuitPlan

6. Berger Paints

7. Powerhouse Gym

8. Koleston Natural Hair Colors

9. Kit-Kat

10. BMW

11. Carlsberg

12. Global Coalition for Peace

13. IBM

14. FedEx: ‘Always First’ Truck

15. Craftsman Tools

16. CNN: Stories with the full background

17. LEGO

18. Formula Toothpaste

19. Martor Solingen Blades

20. Papakura District Council

21. JobsInTown.de

22. Mumbai Traffic Police

Agency: Draftfcb+Ulka, Mumbai, India
23. Hot Wheels

24. Maker’s Mark Whiskey

25. Imodium

26. Penline

27. Ariel: Super Soft

28. Mars

29. Tropicana: Billboard powered by oranges

30. Heineken: Beer?

31. Panasonic Nose Hair Trimmer

32. BIC Razor

33. Glide Dental Floss

34. National Geographic: 3D Crocodile Escalator

Agency: Unknown (request attribution)
35. Action by Christians Against Torture (ACAT)

36. Natural Resources Defense Council (NRDC)

37. American Disability Association

38. Amnesty International

39. Australian Childhood Foundation

40. Dutch Stutter Foundation

41. ELM Groove Police

42. The Father Bob Maguire Foundation

43. Flower Council of Holland

44. IKEA

45. Law & Order

46. Orphea
Agency: Publicis Italy
47. British Airways
Agency: Ogilvy One, London, UK
48. McDonald’s: Sundial Billboard

49. Coca-Cola

50. Adidas: EuroCup 2008

51. Virgin Australia: AUS to USA

Our favourites: no. 1, 3, 4 and 10. What about you? Share this post and voice your views in the comments below.