51 Brilliant Outdoor Ads

How many billboards do you see in your daily commute and how many do you remember? The average attention span of humans is 8 seconds and if advertisers don’t work their magic in that time, the message is lost.

Today’s post features 50 brilliant examples of outdoor, ambient and billboard advertising. These clients and agencies came up with ingenious and unexpected ways to capture eyeballs and deliver their message in the best possible manner. Check them out below.

1. Belt Up

The back seat's no safer. Belt up. — Agency: Clement BBDO, Australia

2. Anando Milk

Anando Milk - Building — Agency: McCann Erickson, Mumbai, India

3. Copenhagen Zoo

Copenhagen Zoo - Snake Bus — Agency: Bates Y&R, Copenhagen, Denmark

4. Colorado State Patrol

Colorado State Patrol - Tailgating isn't worth it. — Agency: Amélie Company, Denver, Colorado, USA

5. QuitPlan

QuitPlan - Big Cigarette Butt — Agency: Clarity Coverdale Fury, Minneapolis, USA

6. Berger Paints

Berger Paints - Natural Finish Colours — Agency: JWT Mumbai, India

7. Powerhouse Gym

Powerhouse Gym - Cranes — Ad School: Savannah College of Art & Design, Savannah, USA

8. Koleston Natural Hair Colors

Koleston Natural Hair Colors — Agency: Leo Burnett, Beirut, Libanon

9. Kit-Kat

Kit-Kat - Have a break, have a Kit-Kat — Agency: JWT, London, UK

10. BMW

BMW - Your move, BMW. Checkmate. — Agency: Juggernaut

11. Carlsberg

Carlsberg - Probably the best poster in the world — Agency: Fold7, UK

12. Global Coalition for Peace

Global Coalition for Peace - What goes around, comes around — Agency: Big Ant International, New York, USA

13. IBM

IBM - Smart ideas for smart cities — Agency: Ogilvy & Mather, France

14. FedEx: ‘Always First’ Truck

FedEx - ‘Always First’ Truck — Advertising School: Miami Ad School, Hamburg, Germany

15. Craftsman Tools

Craftsman Tools - Trust. In your hands. — Agency: Y&R Chicago, USA

16. CNN: Stories with the full background

CNN - Stories with the full background — Agency: DDB&Co, Istanbul

17. LEGO

LEGO - Imagine — Agency: Ogilvy, Malaysia

18. Formula Toothpaste

Formula Toothpaste - Builds strong teeth — Agency: Ogilvy & Mather, Jakarta

19. Martor Solingen Blades

Martor Solingen Blades - Extremely sharp (Pigeons) — Agency: Venividi, Forst an der Weinstrasse, Germany

20. Papakura District Council

Papakura District Council - Rain changes everything. Please drive to the conditions. — Agency: Colenso BBDO, Auckland, New Zealand

21. JobsInTown.de

JobsInTown.de - Life's too short for the wrong job! — Agency: Scholz & Friends, Berlin, Germany

22. Mumbai Traffic Police

Mumbai Traffic Police - Seat belts save — “Seat belts save.”
Agency: Draftfcb+Ulka, Mumbai, India

23. Hot Wheels

Hot Wheels - Giant kids — Agency: Ogilvy & Mather, Mexico City

24. Maker’s Mark Whiskey

Maker's Mark Whiskey - Pouring — Agency: Unknown (request attribution)

25. Imodium

Imodium - Toilet roll — Agency: Unknown (request attribution)

26. Penline

Penline - Tape — Agency: Euro RSCG, Kuala Lumpur, Malaysia

27. Ariel: Super Soft

Ariel - Super Soft — Agency: Saatchi & Saatchi, Dubai

28. Mars

Mars - Chilled — Agency: BBDO, New Zealand

29. Tropicana: Billboard powered by oranges

Tropicana - Billboard powered by oranges — Agency: DDB, France

30. Heineken: Beer?

Heineken - Beer? (Grab, 3D) — Agency: TBWA, Amsterdam

31. Panasonic Nose Hair Trimmer

Panasonic Nose Hair Trimmer - Wires — Agency: Saatchi & Saatchi Indonesia

32. BIC Razor

BIC Razor - Grass — Agency: Unknown (request attribution)

33. Glide Dental Floss

Glide Dental Floss - Pig — Agency: Saatchi & Saatchi, New York

34. National Geographic: 3D Crocodile Escalator

National Geographic - 3D Crocodile Escalator — “Ready for an adventure through the Brazilian forests?”
Agency: Unknown (request attribution)

35. Action by Christians Against Torture (ACAT)

ACAT - Victims are people just like you and me — Agency: Advico Y&R, Zurich, Switzerland

36. Natural Resources Defense Council (NRDC)

NRDC - Air pollution kills 60,000 people a year (Gun chimney) — Agency: Unknown (request attribution)

37. American Disability Association

American Disability Association - For some, it's Mt. Everest. — Advertising School: School of Visual Arts, USA

38. Amnesty International

Amnesty International - It's not happening here, but it is happening now. — Agency: Waker, Zurich, Switzerland

39. Australian Childhood Foundation

Australian Childhood Foundation - Neglected children are made to feel invisible. — Agency: JWT Melbourne Australia

40. Dutch Stutter Foundation

Dutch Stutter Foundation - Be patient with people who stutter — Agency: Y&R Not Just Film, Amsterdam, The Netherlands

41. ELM Groove Police

ELM Groove Police - Days in hospital bed (Slower is better) — Agency: Cramer-Krasselt, Milwaukee, USA

42. The Father Bob Maguire Foundation

The Father Bob Maguire Foundation - For the homeless, everyday is a struggle — Agency: Clemenger BBDO, Melbourne, Australia

43. Flower Council of Holland

Flower Council of Holland - In case of love at first sight — Agency: Kingsday, Amsterdam, The Netherlands

44. IKEA

IKEA - Climbing wall — Agency: Ubi Bene, France

45. Law & Order

Law & Order - Outdoor lamp — Agency: Colenso BBDO, Auckland, New Zealand

46. Orphea

Agency: Publicis Italy

47. British Airways

Agency: Ogilvy One, London, UK

48. McDonald’s: Sundial Billboard

McDonald's - Sundial Billboard — Agency: Leo Burnett, Chicago, USA

49. Coca-Cola

Coca-Cola - Straw, Windows — Agency: MacLaren McCann, Toronto, Canada

50. Adidas: EuroCup 2008

Adidas - Petr Cech on the Prater Ferris wheel (EuroCup 2008) — Agency: TBWA \ Berlin, Germany

51. Virgin Australia: AUS to USA

Virgin Australia - AUS to USA, now you're flying — Agency: Clemenger BBDO, Sydney

Our favourites: no. 1, 3, 4 and 10. What about you? Share this post and voice your views in the comments below.

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