Ogilvy Africa has come up with an excellent print + outdoor campaign for telecommunications company Airtel Africa. The 3-ad series features aerial photographs of a lion, a shark, and a cheetah chasing their preys at full speed in a circular path. The outline of a mobile phone is superimposed on the photograph, which makes the circular path resemble a loading ring that you see online when a webpage or video is about to load. The tagline reads, “Africa’s fastest network. Airtel.”
The objective was to show how fast Airtel’s network is, in an Africa-centric way. Check out the ads below.
1. Lion & Wildebeest
2. Shark & Seal
3. Cheetah & Gazelle
Advertising Agency: Ogilvy Africa, Kenya
Chief Executive Officer: Mathieu Plassard
Regional Creative Director / Copywriter / Art Director: Joao Espirito Santo
Creative Director / Copywriter / Art Director: Shashank Jha
Production Manager: Heeral Gandhi
Creative Director / Illustrator: Tico Moraes / Studio Nuts
Agency Operations Director: Phyllis Kinyanjui / Havas Kenya
Account Director: Joyce Kigathi / Havas Kenya
Excellent concept and art direction. Share this post with a fellow creative and voice your views in the comments below.