Air Conditioner Manufacturer Makes $4 Million Using Google Maps To Provide Sunlight-Based Discounts

In partnership with the Buenos Aires Ministry of Urban Development and Google Maps technology, BGH Air Conditioners developed a cutting-edge software program that transformed sunlight into savings.

By measuring the sun’s impact on each home in Buenos Aires, the program offered significant discounts on new air conditioners based on the amount of sunlight exposure.

Transforming sunlight into discounts:

Residents simply logged onto BGH’s website, entered their address, and the software calculated how many hours of sunlight their homes received. The more sunlight exposure, the greater the discount offered on their air conditioner purchase. The substantial discounts made high-quality air conditioners more accessible.

The result

With an initial investment of $40,000 BGH obtained a turnover of over $14 million and managed to install their air conditioners in more than 49,000 homes. Watch the video below.

CREDITS
Advertising Agency – Del Campo Saatchi & Saatchi, Buenos Aires, Argentina
Executive Creative Directors – Maxi Itzkoff, Mariano Serkin
Creative Directors – Juan Pablo Lufrano, Ariel Serkin, Daniel Minaker, Sebastian Tarazaga
Director – Tomas Coste / Palermo Films
Copywriter – Nico Diaco
Art Director – Eze DE Luca
Designer – Mariano Espagnol
Agency Producer – Camilo Rojas
Account Director – Jaime Vidal
Account Executive – Manuela Sorzana
Executive Producer – Pablo Terruzzi
Executive Producer – Ivan Ivanoff

It’s great to see home-appliance makers coming up with such innovative uses of technology that are mutually beneficial to the brand as well as the consumer.

Share this post with a friend and voice your views in the comments below.