These Brilliant Ads Use Optical Illusions To Promote Pet Adoption

McCann Worldgroup, Mumbai, has come up with an ingenious print campaign for World For All animal welfare organization in Mumbai. The three ad series features portraits of a family, a couple and a pair of kids.

Using clever framing and lighting techniques, the photographs also reveal the silhouettes of a dog, a cat and a rabbit in the negative space between the subjects. The tagline reads “There’s always room for more. Adopt.” Check out the ads below.

1. Dog

2. Cat

3. Rabbit

Brilliant art direction and execution. The campaign boosted the attendance of the Adoptathon event by 150% compared to last year, and lead to 42 adoptions.

CREDITS
Client: World For All
Agency: McCann Worldgroup India, Mumbai
Executive Chairman & Regional ED AP: Prasoon Joshi
National Creative Director: Pradyumna Chauhan
Creative Director: Sharmad Khambekar
Art Director: Pranav Bhide
Writers: Pranav Bhide, Archit Gadiyar
Photographer: Amol Jadhav
Retoucher: Pranav Bhide
Finishers: Nitin Sawant, Nagesh Mithbawkar

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