Pepsi Has Found A Hidden Design Flaw In Coke Cans And They’re Trolling Them

Pepsi Max’s new “Tastes OK” campaign in Australia is a clever twist on their established “Tastes Better” messaging, this time putting a spotlight on a subtle detail in the competitor’s name that many of us might have overlooked.

By focusing on the word “OK” found in Coke’s branding on Diet Coke cans, Pepsi Max is inviting consumers to think twice about their beverage choice with their meals, suggesting that Pepsi Max could be a more flavorful companion.

The campaign is primarily led by outdoor advertising, with billboards and signage popping up across the country to catch the eye of consumers. The strategy also includes print ads, digital displays, collaborations with publishers, an influencer outreach program, and social media initiatives.

The objective of the campaign is to reinforce the message that choosing anything less than Pepsi Max might mean settling for just “OK” when it comes to taste. Check out the ads below.

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CREDITS
CREATIVE AGENCY – Special Australia
Partners/CEO – Lindsey Evans & Cade Heyde
Partners/CCO – Julian Schreiber & Tom Martin
Partner/CSO – Dave Hartmann
Client Services Director – Richard Sweetman
Creative Directors – Simon Gibson & Nils Eberhardt
Team Lead – Michelle Braslin
Business Director – Maddie Armstrong
Head of Stills – Nick Lilley
Integrated Producer – Danielle Senecky
Integrated Producer – Emily Willis
PR Managing Director – Alex Bryant
PR Account Director – Sarah Halpin
Creative Strategist – Kate Wilkinson

CLIENT – PepsiCo
Chief Marketing Officer, Snacks & Beverages – Vandita Pandey
Head of Marketing Beverages – Susan Press
Marketing Manager – Tiana Handel
Brand Manager – Candy Wong

PRODUCTION COMPANY – Pool Collective
Photographer – Danny Eastwood
Production Company Producer – Zoe Izzard
Retoucher – Mark Sterne

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