To promote the Ford Edge’s Blind Spot Information System (BLIS), BBR Saatchi & Saatchi Israel leveraged the growing popularity of Facebook’s vertical video format to launch a mobile commercial that creatively used the top and bottom black bars that appear in regular horizontal videos.
When the video begins, the black bars cover parts of the road that drivers would not be able to see unless they had BLIS. After a few seconds, the bars fall away to reveal how the car’s advanced system helps detect vehicles and other objects in the driver’s blind spot.
Watch the full video below
The Facebook post generated record high results for the brand with over 600,000 views in four days and a reach of over 1.2 million Israelis (in a country of 8 million).
It’s good to see brands coming up with clutter-breaking ideas on social media and using new ad formats effectively. Have you tried Facebook vertical video ads yet? Share this post with a creative and voice your views in the comments below.