Stephen King’s ‘IT’ stars a frightening clown that reminded Burger King Deutschland of their competitor McDonald’s mascot. So they decided to turn the film’s pre-premiere in Germany into the longest running ad for Burger King.
At the end of the movie, right before the credits, they projected two spotlights onto the screen. The first one read “The moral is: Never trust a clown.” followed by the Burger King Logo in the second spotlight. Watch the audience’s reaction below.
Advertising Agency: Grabarz & Partner, Hamburg, Germany
Production: Rabbicorn Films
Creative: Grabarz & Partner Werbeagentur
Media: Vizeum Deutschland
Marketing troll of the year? Share this post and voice your views in the comments below.