UK Charity Launches Shocking Ad Exposing Double Standards In Domestic Violence

Creative agency Dare (London) has created this shocker of a PSA campaign for ManKind, a UK based charity organisation against domestic violence. The 1:50 hidden camera film features people’s reactions (and double standards) to physical violence between a couple in public. The spot has been directed by David Stoddart of Dark Energy and has received over 4 million views in just 2 days! Check it out below.

How would you react to the above incident? Share this post and your feedback in the comments section below. Also check out Leo Burnett’s public loo shocker campaign for the UK Department for Transport.