These Brilliant Ads Use Optical Illusions To Encourage People To Wear A Mask

McCann Health New York and renowned Israeli artist Noma Bar have come up with an exceptional campaign for cold & flu medicine brand Mucinex. The six-ad series reminds people to wear a mask if they want to get back to their normal life amidst the ongoing coronavirus pandemic.

Each ad/poster features an illustration of a person’s face wearing a mask that resembles an object such as a coffee mug, a computer, a pair of scissors, etc. These objects represent an activity like drinking coffee with friends, going to work, getting a haircut, etc. The tagline reads, “Back to normal is up to you. Wear a mask.” Check out the ads below.

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6. Outdoor

CREDITS
Advertising Agency: McCann Health New York, USA
Chief Creative Officer: Tom Murphy
Executive Creative Director / EVP: Maru Kopelowicz
Associate Creative Director: Francisco Valenzuela Barrera
Associate Creative Director: Peter Sherer
Producer: Gabrielle Levy
President: Leo Tarkovsky
Group Strategy Director: Zulay Tomasiello
Strategy Director: Elissa Aguirre
Group Account Director / SVP: John Danbeck
Account Director / Vp: Claire Hogan
Senior Account Executive: Katie Hildebrandt
Account Executive: Nick Duran
Business Manager: Madeline McCarty
Project Management / Associate Director: Jessica Avery
Illustration: Noma Bar
Represented By: Dutch Uncle