How Cool Are These “Workout Billboards” By Powerade Sports Drink?

Powerade, the Coca-Cola-owned sports drink, came up with these cool “Workout Billboards” that not only advertise their products but also double as training machines. Three kinds of displays were used: a lat machine, a punching machine and a climbing wall that scrolls. Check them out in action below.

The agency is Ogilvy & Mather, Berlin. Seen a cooler example of billboard advertising of late? Share this post and your views in the comments below.

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