Ford Explorer Print Ads Show Off Cool Car Features When You Place Your Phone Over Them

Ford and agency BBR Saatchi & Saatchi (Israel) created QR code-enabled interactive print ads to demonstrate the Park Assist, Adaptive Cruise Control and Power Fold features on their Explorer SUV.

A three-ad campaign was released, one for each feature. To view the demo, readers needed to scan the QR code and place their phones on the highlighted area. A virtual Explorer SUV would then appear on the mobile screen and demonstrate the features using elements from the print ad. Quite cool, check it out in action below.

CREDITS
Brand – Ford
Advertising Agency – BBR Saatchi & Saatchi, Israel
CEO – Yossi Lubaton
Executive Creative Director – Nadav Pressman
Creative Director – Eran Nir
Copywriters – Idan Levi, Sharon Refael
Art Director – Ori Hasson
UI/UX – Gal Mamalia
Programmers – Roy Zoarets, Omry levy
VP Group Account Head – Hagai Liran
Supervisor – Alon Goldman
Account Executive – Ori Ben-Dror
Digital Account Executive – Chen Halpern
VP Production – Dorit Gvili
Producers – Bosmat Marmareli, Alon Shmuelof
VP Planning – Shai Nisenboim
Planner – Lora Goichman
Studio Manager – Yaron Keinan
Photoshop Artist – Yaniv Shahar
Traffic – Ronit Doanis