Leo Burnett London has come up with an ingenious campaign for McDonald's that uses just half of it's iconic 'Golden Arches' logo to promote their home delivery (McDelivery) service during the COVID-19 lockdown in the UK. Titled "Lights On", the campaign consists of 5 minimalist outdoor/print ads that feature an illustrated yellow curve soaring over rooftops and into the … [Read more...]
Brilliantly-Designed Ads Highlight The Impact Of Alcohol Addiction On Your Life
Agency F&MD in Brazil has come up with a powerful PSA campaign for Alcoholics Anonymous that highlights the repercussions of excessive drinking and alcohol addiction on family and professional life. The first ad features a bottle of whiskey turned upside down with the liquor inside forming the shape of a family. The tagline reads, "Don't waste your family. Quit drinking … [Read more...]
Mastercard Uses Its Iconic Logo To Highlight The Importance Of Experiences
McCann Colombia, Wernersam Studio, and Latina Studio came up with a brilliant campaign for Mastercard that uses their famous 'overlapping circles' logo to highlight the significance of experiences and special moments. The campaign consists of eight print/billboard ads based on different activities like travelling, sports, music, gastronomy, etc. The central objects in each … [Read more...]
These Brilliant Hidden-Meaning Ads Encourage People To Be A Hero By Staying At Home
With lockdowns being lifted in many countries, it is tempting to go outside and socialize. Cold & flu medicine brand Mucinex wanted to remind everyone that it is still very important to practice safety measures and maintain social distancing. Staying at home saves lives. By being boring, you are actually being heroic. McCann New York and McCann Health commissioned … [Read more...]
These Brilliant Ads Use Optical Illusions To Encourage People To Wear A Mask
McCann Health New York and renowned Israeli artist Noma Bar have come up with an exceptional campaign for cold & flu medicine brand Mucinex. The six-ad series reminds people to wear a mask if they want to get back to their normal life amidst the ongoing coronavirus pandemic. Each ad/poster features an illustration of a person's face wearing a mask that resembles an … [Read more...]
Clever Ads By KFC Show How Hot & Spicy Their Chicken Is
Ogilvy Hong Kong won gold at the Cannes Lions and a wood pencil at D&AD for their KFC "Hot & Spicy" print and outdoor ads last year. Now, the agency has followed up their award-winning campaign with a new series of ads that focus on popular TV shows like Game of Thrones. The integrated campaign that includes print, OOH, and social media, features a Game of Thrones … [Read more...]
JBL Shows How Effective Their Headphones Are With These Brilliantly Art-Directed Ads
Last year, JBL China came up with an award-winning print/outdoor campaign that used 3D illustrations and negative space to show how effective their noise-cancelling headphones are. The campaign, titled "Block Out The Chaos", was created by Cheil Worldwide Hong Kong and the illustrations were created by Bangkok-based CGI studio Illusion. Now, JBL has released two new ads in … [Read more...]
Burger King Trolls McDonald’s With Epic Marketing Stunt At ‘IT’ Movie Premiere
Stephen King's 'IT' stars a frightening clown that reminded Burger King Deutschland of their competitor McDonald's mascot. So they decided to turn the film's pre-premiere in Germany into the longest running ad for Burger King. … [Read more...]
Volkswagen Comes Up With A Brilliant Way To Promote Its Keyless Trunk-Opening Feature
Volkswagen's "Easy Open Trunk" is a cool feature that lets you open the trunk of the car with your feet, if your hands are occupied. A sensor in the car recognizes the key in your pocket or purse. All you have to do is swing your foot under the center of the rear bumper and the boot pops open. … [Read more...]
Kids Build Sculptures Of Their Dream Careers In These Award-Winning Ads From LEGO
Ogilvy Bangkok came up with a series of well-crafted ads for LEGO that show kids envisioning their future careers by building sculptures of what they want to be when they grow up. … [Read more...]
How Cool Is The Art Direction In These Award-Winning Ads For JBL Headphones?
To promote JBL's noise-cancelling headphones, agency Cheil Worldwide (Hong Kong) came up with a brilliant print/outdoor campaign titled "Block Out The Chaos" that uses optical illusions to get the message across. The first ad features illustrations of two whiny kids fighting and screaming into the ears of their mother, but she has a calm expression on her face. The white space … [Read more...]
15 Clever Tear-Off Ads
"The difference between ordinary and extraordinary is that little extra." - Jimmy Johnson. Even something as mundane as tear-off advertising can be creatively executed if you get those brain juices flowing. Here are 15 fine examples. … [Read more...]
KLM’s Heartwarming Airport Stunt Is Probably The Best Christmas Campaign Of The Season
Airports can be lonely places, but Christmas is all about being together. So KLM created the Bonding Buffet - a table with a Christmas dinner on top of it, towering 4.5 metres in the air at Amsterdam Airport Schiphol. To get it down, travellers needed to work together. By sitting on any stool around the table, they could bring it down a little bit. When every seat was taken, … [Read more...]
51 Brilliant Outdoor Ads That’ll Make You Stop And Notice
How many billboards do you see in your daily commute and how many do you remember? The average attention span of humans is 8 seconds and if advertisers don't work their magic in that time, the message is lost. Today's post features 50 brilliant examples of outdoor, ambient and billboard advertising. These clients and agencies came up with ingenious and unexpected ways to … [Read more...]
84-Year-Old Man Shocks Young Bodybuilders In This Funny Ad That’s Got 70 Million Views
Digital media company Thrillist transformed former Junior Olympic weightlifter Kenneth Leverich into an 84-year-old man and unleashed him at Muscle Beach, Santa Monica, where young bodybuilders stood in shock and awe as 'grandpa' pumped iron like a boss. … [Read more...]
How Cool Is The Art Direction In These Ads For Earth Hour?
Leo Burnett Sydney wanted to raise awareness for climate change and motivate people to switch off their lights for Earth Hour. They came up with a brilliant campaign consisting of three print/outdoor ads that show Australian landscapes on a 1/12 portion of a clock, representing one hour. One half shows diverse bushland, healthy farms and beautiful reefs and the other half shows … [Read more...]
27 Clever In-Store Ads That Use Creativity, Not Money
Guerrilla marketing is an advertising strategy that uses unconventional methods to promote products and services at minimal cost. It involves coming up with unique, innovative ideas to grasp the attention of consumers on a personal and memorable level. … [Read more...]
This Beautiful Sculpture Shows The Inner Child Trapped Inside All Of Us
"Love" is a fascinating art-project by Ukrainian artist Alexander Milov. It demonstrates the outer and inner expression of human nature. The protagonists are a man and a woman sitting in disagreement with their back to each other. Their inner selves are depicted in the form of children trapped inside metal adult bodies, holding their hands out to each other. The sculpture is a … [Read more...]
Epic Prank By Heineken Reminds You To Never Let Your Friends Down On Game Night
Mauro, Marco, Federico and Simone are four best friends who always watch the Champions League matches together at Mauro's place. When Simone gets a VIP ticket for Roma vs Real Madrid, he guiltily decides to watch the match at the stadium instead of with his friends. He ignores their calls and takes his seat at the venue. What happens next is pure awesome, watch below. … [Read more...]
Reebok Billboard Gives You A Free Pair Of Sneakers If You Can Run Past it Fast Enough
How fast can you run? Last weekend, Reebok set up a cool billboard in Stockholm with a built-in speed camera that measured how fast pedestrians jogged (or ran) past it. Anyone who ran faster than 17 kilometres per hour (10.56 miles per hour) unlocked a pair of Reebok ZPumps. Watch the stunt in action below. … [Read more...]
Street Artist Transforms Boring Buildings Around The World Into Beautiful Works Of Art
Paris-born street artist and ENSAD graduate Julien Malland, who operates under the moniker Seth Globepainter, travels the world creating culturally inspired street art. His signature style often depicts murals of children surrounded by a spectrum of colors. Malland also collaborates with local artists, learning traditional art from them and exchanging ideas. Check out some of … [Read more...]
Skoda’s ‘Bike Stealing Championship’ Is The Funniest Viral Video You’ll See This Year
Bicycle theft is a major problem in Europe, with a bike stolen every five minutes. We Love Cycling, an online magazine by Czech automaker Skoda, wanted to raise awareness and direct cyclists to take necessary measures like buying a good lock, registering their bikes, etc. … [Read more...]
UTEC And Agency FCB Create Plant-Powered Lamps For Peru Villages With No Electricity
Nuevo Saposoa is a small town/village of the Shipibo-Conibo tribe, located in the eastern Amazonian region of Ucayali in Peru. The National Institute of Information and Statistics (INEI) reports that 65% of the population lacks access to electricity. After the flood in March, most of the cables were damaged or destroyed. Students use kerosene lamps which is bad for eyesight and … [Read more...]
Vote With Your Butt – Here’s A Genius Idea To Stop People From Littering Cigarettes
UK crowdfunding network Hubbub has come up with an ingenious way to get people to douse their cigarettes without littering the streets of London. The project titled 'Neat Streets' asks people to vote on common debatable topics (eg. Who's better - Messi or Ronaldo) using their cigarette butts. Special containers were created with a question on top and two compartments, one for … [Read more...]
For Writers: Czech Beer Company Creates Typewriter That Pours Beer As You Type
Czech beer brand Staropramen wanted to reach out and encourage people who spend their time enjoying quality experiences such as theatre, jazz music, fine cinema and literature. They connected a typewriter to a draught beer machine and created the ‘TapWriter’, the world’s first type-controlled draught. … [Read more...]
This Car Dealer Created A Truck That’ll Scan Your Car And Tell You Its Value On The Spot
More often than not, used car dealers stick to conventional advertising that's as exciting as watching water boil. But Taiwan-based Kagulu just set the benchmark in this category with an impressive digital outdoor stunt. … [Read more...]
This Heartwarming Stunt By Coke Reminds Us To Never Judge People By Their Appearance
According to a clinical psychology study, it only takes seven seconds for us to judge a person when we first meet them. In Ramadan, the month of goodness, Coca-Cola wanted to remind everyone not to base their opinions on appearances. They conducted a social experiment where they invited six different people to an Iftar (evening meal after the Ramadan fast) in a pitch-dark room … [Read more...]
This Genius Device Makes It Easier For Elderly And Disabled People To Cross The Road
In Brazil, 3 out of every 10 car run-overs involve elderly people. The Brazilian Ministry of Health reported over 2,700 cases of run-over deaths for elderly people in 2012. The Curitiba City Hall wanted to make the roads safer and more accessible for the elderly and the disabled. … [Read more...]
These Trucks Have Rear Screens That Show Oncoming Traffic So You Can Overtake Safely
In Argentina, one person dies in a traffic accident every hour. 80% of these accidents happen when people are trying to overtake, not surprising for a country with hundreds of one-lane roads. Samsung and agency Leo Burnett wanted to make a difference and came up with a brilliant initiative called 'The Safety Truck'. … [Read more...]
NYC Driver Refused To Move His Taxi, So This Tiny Traffic Cop Lifted It Off The Ground
When Jenni, a meter maid in New York City, came across a rude cab driver who refused to move his car, she decided to teach him a lesson he won't forget. Onlookers were shocked to see Jenni lift the SUV from the front and drop it back on the ground. Watch the video below to know more. … [Read more...]
Here’s A Clever Digital Billboard From Fiat That Helps Drivers Parallel Park
Fiat Germany wanted to show how easy parking can be with the 'parking assistant' feature in their cars. They created an interactive video billboard using custom software and ultrasonic sensors that monitored the parking space. Special assistants (which included a Playboy Bunny) then guided the driver into the spot just like a passenger or a bystander would. Check it out in … [Read more...]
This Device Tweets A Complaint To The Govt. Every Time A Car Runs Over A Pothole
Panama is a modern city but the roads have more holes than swiss cheese. To highlight this infrastructure failure, news channel Telemetro Reporta installed special devices inside potholes that tweet a complaint to the Department Of Public Works every time a car runs over them. They also had a special segment on the TV news show to present the complaints and spread … [Read more...]
Here’s A Clever Billboard Designed To Make You Want Coffee
Based on the fact that yawning is contagious, Café Pelé came up with an interesting stunt at the Fradique Coutinho metro station in São Paulo. They installed a digital billboard with motion sensors that played a video of a man yawning every time someone came close to the display. As a result, most of the commuters themselves started yawning, after which, a crew of glamour girls … [Read more...]
Volkswagen Embarrasses Movie Latecomers In Funny Theatre Stunt For The New Passat
To highlight the pedestrian detector on the new Passat, Volkswagen came up with this cheeky stunt in Proyecciones cinema in Madrid. Before the movie started, when the trailers were rolling, latecomers were put in the spotlight with a beeping sound in the background. The audience had no clue what was going on. Watch the video below to know more. … [Read more...]
How Cool Are These “Workout Billboards” By Powerade Sports Drink?
Powerade, the Coca-Cola-owned sports drink, came up with these cool "Workout Billboards" that not only advertise their products but also double as training machines. Three kinds of displays were used: a lat machine, a punching machine and a climbing wall that scrolls. Check them out in action below. … [Read more...]
