So you've had a night on the town and it's time to get some food into your system. You see those familiar golden arches and head to McDonald's to place an order. You walk up the counter, ready to order a burger, fries, and a coke, but "bulga, flies, and a cloak" is what you end up saying in an inebriated state. Based on this funny insight, DDB Aotearoa has come up with a … [Read more...]
This Samsung Flip Phone Ad At A Bus Stop Is Pretty Cool
Samsung has come up with a clever OOH campaign to promote their Galaxy Z Flip4 phones in Belgium. The benches inside some of the bus stops/shelters have been transformed into seats that look like large versions of the Flip4 phones. The installation invites commuters to "flip" the seat open, thereby creating a fun interaction with the consumer that showcases the USP of the … [Read more...]
This Clever Billboard By Corona Beer Uses Sunlight To Create The Shape Of Their Bottle
Beer brand Corona has come up with a 'natural' billboard in Brighton, England, that uses sunlight and shadows to form the shape of its iconic bottle. The installation consists of a solid yellow board, 6 metres in height, with the Corona beer label in the middle. The foliage on the side consists of a cutout that lets sunlight in, and creates the shape of the bottle between … [Read more...]
Can You Guess What These Clever Ads Are For?
Agency TBWA\Paris has come up with a witty campaign for McDonald's France, to announce the reopening of their fast-food restaurants across the country. The minimalist ads use pixelated color blocks to remind people of popular menu items, namely The Big Mac, Fries, Cheeseburger, and Filet-o-Fish. The tagline reads "Guess who's back". In yet another bold move, no McDonald's … [Read more...]