Microsoft’s New Logo – Opinions And A Different Approach
Microsoft unveiled a new logo after 25 years and everyone seems to have an opinion.
The new logo has two components – the symbol and the logotype which uses the Segoe font used across all Microsoft products and marketing communications. The symbol is intended to express the company’s diverse portfolio of products.
Check out the logo launch video below
Previous logo
What do you think of Microsoft’s new logo?
UPDATE: This poll has been closed. Here are the results:
Like it (27%)
Boring (26%)
Works for the brand (23%)
What were they thinking? (14%)
The previous one is better (10%)
Total voters: 954. Share your views in the comments section below.
A different approach
As part of a rebranding experiment, Los Angeles-based designer Andrew Kim has taken a simplistic yet stylish approach and come up with a complete makeover for the Microsoft brand.
Disclaimer: This is a personal project by Andrew Kim and may not reflect the views or plans of Microsoft. Visit this page to know more about Andrew’s experiment.
Do you like this version more than the official new logo? What’s your take on the entire Microsoft rebranding exercise? Share your feedback in the comments section below.
