Picking colors for your logo is not just an artistic decision based on personal preference. Different colors elicit different psychological responses that impact consumer behaviour. Red stands for excitement, passion, appetite and urgency. Green is associated with nature, wealth and conservation. Blue stands for confidence, trust and reliability. Yellow is associated with warmth, optimism and clarity.
The team at Free Logo Services has put together a handy visual guide that lists the meanings of different colors and their preferences according to gender. The infographic also shares useful tips, pointers and statistics that will help you pick the best colors for your logo. Check it out below.
Have something to add to this graphic? Share this post with a designer friend and voice your views in the comments below.
