Did you know that blue is used for corporate and business designs because it represents dependability, trustworthiness and security? Orange is used to give a friendly impression without being overpowering. Darker shades of purple characterize wealth and luxury. Here’s a handy lil’ infographic by TechKing that covers the psychology of different colors, their appropriate usage and also the colors of Alexa’s top sites. Check it out below.
Interesting to note that most top websites use shades of blue. As an artist, which color dominates your portfolio? Would you perceive brands differently if their colors were flipped? Voice your views in the comments below and share this post with the designers in your team.