When buying a product, 93% of buyers focus on its visual appearance. 84.7% of buyers claim that color is the primary draw card. Different colors have different psychological effects on consumers – red encourages appetite, blue provides a sense of security, green stimulates harmony, orange promotes enthusiasm, purple is associated with royalty, and so on.
Homestead has created a handy infographic that explains how colors influence people and the role of color in branding and marketing. The graphic also offers tips on how to use contrast, vibrancy and different color schemes in your designs. Check it out below.
Here’s a color emotion guide by The Logo Company that shows what different colors represent and the brands that use them.
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