This Guy Invented A Scarf That Can Make You Invisible In Photos, And Now All The Celebrities Are Wearing It

If you’ve ever dreamt of wearing an invisibility cloak from folklore, this device could be the next best thing. Created by London-based fashion entrepreneur Saif Siddiqui, the ISHU scarf makes it impossible for photographers to take a picture of the wearer, with the flash on.

How it works: The scarf is made of a special fabric that contains thousands of nano-spherical crystals that reflect the flash light back into the camera, resulting in pictures and videos where the wearer is blacked out and only the scarf is visible.

Celebrities are now using this “anti-paparazzi” scarf to address their privacy needs. The bold geometric pattern makes it a stylish fashion accessory as well. Celebs spotted wearing the ISHU scarf include Beyoncé, Jay-Z, Cameron Diaz, Kevin Hart, Nick Jonas, Chance the Rapper, Trevor Noah, and Paris Hilton. Check it out below.

Kevin Hart

Jay-Z & Beyonce

Paris Hilton

DJ Jillionaire

Nano-spherical crystals on the scarf reflect the flash light back into the camera, resulting in pictures where the wearer is blacked out

How it started

Saif Siddiqui came up with the idea back in 2009 when he took a picture of a few friends standing in front of his bike. He noticed that the bike’s reflector manipulated the flash of his mobile camera in a way that it obscured the faces of this friends in the picture.

Siddiqui realized that if he developed this idea into the right product, it would be an ideal feature for people who want privacy from the media and paparazzi. He put together a team of experts who researched into the science of light and reflection, and six years later, ISHU was released.